In addition to our courses, blog posts, and webinars, another great way to connect with the research of our faculty is through their books, including these recently released reads below!
Creativity, Inc. (The Expanded Edition) by Ed Catmull (co-founder of Pixar), is an exciting update to his 2014 New York Times bestseller on creative leadership. Catmull reflects on the management principles that built Pixar’s singularly successful culture. Catmull teaches in the course Embracing the Unexpected: Creative Transformation Amid Rapid Change.
Data Is Everybody's Business: The Fundamentals of Data Monetization by Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens identifies three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Wixom teaches in Becoming a More Digitally Savvy Board Member and Data Monetization Strategy.
Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded & Updated, 2nd Edition, is an expanded and updated version of Bill Aulet’s award winning and bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs. Aulet teaches in Disciplined Entrepreneurship, the Entrepreneurship Development Program, and the new Entrepreneurship Development Accelerator.
Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business by Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Cheek teaches in Disciplined Entrepreneurship, the Entrepreneurship Development Program, and the new Entrepreneurship Development Accelerator.
From Intention to Impact: A Practical Guide to Diversity, Equity, and Inclusion by Malia C. Lazu shows what organizations, leaders, and people at all levels must do to create more inclusive environments that honor and value diversity. Lazu teaches in the new course Businesses for Inclusive Local Thriving (BILT) Lab.
The Geek Way: The Radical Mindset that Drives Extraordinary Results by Andrew McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. McAfee teaches in Digital Business Strategy.
The Heart and the Chip: Our Bright Future with Robots by Daniela Rus, a leading roboticist and computer scientist, explores how we can use a new generation of smart machines to help humankind. Rus teaches in Artificial Intelligence and Machine Learning in Business.
Wiring the Winning Organization: Liberating Our Collective Greatness through Slowification, Simplification, and Amplification by Steven Spear reveals the hidden circuitry that drives organizational excellence. Spear teaches in Creating High Velocity Organizations.
We hope these titles provide you with some valuable insights, and we look forward to seeing you in a course soon.