Digital Business Strategy: Harnessing Our Digital Future

Digital Business Strategy: Harnessing Our Digital Future

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Course Dates Format Duration Time Commitment Price
Jun 9–Jul 27, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
Aug 4–Sep 21, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
Sep 22–Nov 9, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
See More Dates

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Organizations & Leadership

- Strategy & Innovation

- Business Analytics

Explore how new and existing business strategies can be improved through the rebalancing of three key relationships: Minds and Machines, Products and Platforms, and the Core and the Crowd.

In recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, and low prices. This wave of technology fueled disruption has already transformed many industries, and it’s just getting started. This executive program explores how new and existing business strategies can be improved through the introduction of technologies and digital systems. The framework of the course is based on the book Machine, Platform, Crowd: Harnessing Our Digital Future written by MIT Sloan faculty and New York Times best selling authors Erik Brynjolfsson and Andrew McAfee. This places the program in a unique position to leverage the knowledge and experience of these experts and guide you towards the creation of innovative business strategies.

This 6-week course will guide you through an exploration of the principles that underpin Erik Brynjolfsson and Andrew McAfee’s book, research, and teaching. It frames this particular approach to business strategy as an attempt to find a balance between methods that have been used traditionally and new ways in which companies can use technology to improve their best-practices.

The main focus of this executive program is the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). You’ll be introduced to examples of companies that have excelled at finding a harmony between tradition and technology. Furthermore, you’ll be supported in uncovering ways to relate these principles to your organization through weekly, ongoing project submissions which encourage you to apply concepts to a business scenario.

"People are racing against the machine, and many of them are losing that race… Instead of racing against the machine, we need to learn to race with the machine. That is our grand challenge." – Erik Brynjolfsson, Director of the Initiative on the Digital Economy

 

Upon completion of this program, participants will be able to:

  • Explore the ways in which the strategies for new or existing businesses can be improved with transformative technologies like artificial intelligence (AI)
  • Understand the need to rebalance the three key relationships: human minds and machines; physical products and digital platforms; and the core and the crowd
  • Identify transformative principles that have worked for real-world companies as you explore ways to implement them in your own context
  • Develop a review of how transformational technologies could fit into a business of your choice

 

"We want the participants in this program to do work that is relevant for their businesses; for their organizations. The assignments are geared that way, the overall homework for the program is geared that way. We don’t want this to be a dry exercise at all. We want the participants to be thinking and acting in ways that will help out their organizations." – Andrew McAfee, Co-Director of the Initiative on the Digital Economy

Sample Schedule—Subject to Change

This program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models and enhance them in light of ever-present disruptive technologies. By highlighting the need to explore new balances between mind and machine, product and platform, and the core and the crowd, this program will enable participants to analyze and alter (if necessary) their business strategies to introduce, or better deal with the introduction of, disruptive technologies.

 

GetSmarter™, a brand of 2U, Inc., partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.

Technology meets academic rigor in our people-mediated model which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions.

Course Dates Format Duration Time Commitment Price
Jun 9–Jul 27, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
Aug 4–Sep 21, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
Sep 22–Nov 9, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
See More Dates

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Organizations & Leadership

- Strategy & Innovation

- Business Analytics

Enroll Now!