Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

Item No. a046g00000PI9C9AAL

Tracks

Strategy and Innovation

Certificate Credits

3.0 EEUs

Topics

- Entrepreneurship

- Marketing

- Strategy & Innovation

Course Highlights:

  • This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers
  • This course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market
  • You will learn the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs
  • You will walk away from the entrepreneurship course with a comprehensive view of how to make, market, and sell a product that people want to buy
  • You will earn a certificate of course completion from the MIT Sloan School of Management

 

Featured content:

 

Why attend Disciplined Entrepreneurship?:

There are many myths about entrepreneurship. For example, that successful entrepreneurs are born, not made. Or that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; entrepreneurship is a skill that can be taught.

Led by Bill Aulet—MIT Professor, Managing Director of The Martin Trust Center for MIT Entrepreneurship, and longtime successful entrepreneur—this new course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures.

 

Course experience:

Entrepreneurship is not a science nor an art—it’s a craft that can be honed. Taught by serial entrepreneur and renowned MIT Professor of the Practice Bill Aulet, this intensive short course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market.

Taught in a highly interactive, action-oriented workshop style, the course introduces participants to the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs.

Course content stresses the importance of the initial discovery phase, from brainstorming about products and services to defining potential customers. You will learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors. And you will walk away from the entrepreneurship course with a comprehensive view of how to make, market, and sell a product that people want to buy.

Learn more about the live online experience.    

 

Applying to the course:

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have questions?:

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

 

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

In this entrepreneurship training course, you will learn how to hone entrepreneurial skills and follow a framework for startup success.

You will leave this course with a better understanding of:

  • The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers
  • How to conduct primary market research—and why the quality of this research has an outsized impact on the success of your venture
  • How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors.
  • The steps and resources required to scale a business
  • Entrepreneurship as a framework to assess and improve antifragility in teams and companies

 

Hear from a past participant:

Entrepreneurship MIT Course

Sample Schedule—Subject to Change

This course is designed for individuals and teams who wish to learn the Disciplined Entrepreneurship (DE) approach to:

  • Enhance their entrepreneurial skills to make themselves more productive in their current jobs
  • Start their own new venture and understand the process
  • Interact and evaluate new ventures,
  • Simply understand what entrepreneurship is and what it is not

Participants may be first time entrepreneurs, experienced entrepreneurs interested in doing it again, or members of large organizations that are developing, sponsoring, or investing in startup companies or are trying to improve their organization’s innovation capacity.

Tracks

Strategy and Innovation

Certificate Credits

3.0 EEUs

Topics

- Entrepreneurship

- Marketing

- Strategy & Innovation

Enroll Now!

$5,100