MIT Sloan Executive Certificate in Strategy and Innovation
This track introduces breakthrough concepts that can help to identify, capture, and deliver on great ideas and to successfully drive innovation throughout the organization. Participants learn new strategic approaches and tools for managing products, technology, and innovation, as well as for discovering new sources of profitability.
MIT Sloan School of Management is world renowned for the development and advancement of strategic and innovative management methods and practices. That's why we continually reevaluate and enrich our program material to address the most critical business issues in the area of strategic innovation.
For example, this year, we are offering three innovative new programs:Leadership by Design: Innovation Process and Culture, Pricing Strategy and Tactics 4Dx (live online) and Digital Marketing and Social Media Analytics. Leadership by Design: Innovation Process and Culture will introduce participants to effective design leadership and demonstrate how it positively affects every facet of a product or service by encouraging and guiding innovation, empathy, execution, and delivery. Participants in the new online Pricing Strategy and Tactics 4Dx (live online) program will increase their level of pricing sophistication and mitigate the mistakes many firms make regarding pricing strategy. Participants of Digital Marketing and Social Media Analytics will gain a fundamental understanding of the digital advertising ecosystem and attribution and pricing models for digital advertising, the essentials of web and app analytics and KPIs for web traffic and commerce, an understanding of search engine marketing, advertising, ad auctions, and more.
To earn an MIT Sloan Executive Certificate in Strategy and Innovation, participants must choose three programs, plus a fourth program from any of the three tracks.
Programs in this Executive Certificate Track:
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