Strategy for Startups: From Idea to Impact

Strategy for Startups: From Idea to Impact

Item No. a056g00000YKPdJAAX
Course Dates Format Duration Time Commitment Price
Nov 29–30, 2021 Live Online 2 days 7.5 hours/day $4,700

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Entrepreneurship

- Organizations & Leadership

- Strategy & Innovation

There are many possible paths to success for good ideas. How can innovators and entrepreneurs weigh alternative options and confidently make choices to position their ventures for competitive advantage? This two-day entrepreneurship course provides a practical and systematic approach to exploring and evaluating the core choices that entrepreneurs need to make as they translate their ideas into a reality.

To achieve competitive advantage, innovation-driven and growth-oriented entrepreneurs must balance experimentation and learning with the selection and implementation of a strategy. Designed for innovation-driven, growth-oriented startups, this startup strategy course builds on an emerging body of work at MIT and elsewhere that moves beyond a one-size-fits-all approach to start-ups and instead focuses on the key choices that founders face as they start and scale their business.

A combination of interactive lectures, case analyses, and exercises, this entrepreneurship course provides:

  • A deep understanding of the core strategic choices facing start-up innovators
  • A synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments
  • Key insights into skills and behaviors required to scale those ventures over time
  • A methodology for evaluating the factors that are most important for successfully scaling an entrepreneurial venture

You will complete this entrepreneurship course with a better understanding of:

  • The role of strategy in a new enterprise and the key strategic choices facing startups
  • How to take advantage of a novel opportunity through learning and experimentation that allows you to commit to particular strategic choices 
  • How to separate the underlying “idea” from strategic alternatives
  • The decisions that can help your venture establish competitive advantage
  • Ways in which founders can structure learning and experimentation, and their early venture, to help them realize their overall entrepreneurial strategy
  • How to align the different elements of an overall entrepreneurial strategy, including how to integrate organizational choices with the process of choosing and executing a go-to-market strategy
  • The process of how to choose and execute an entrepreneurial strategy to help your firm establish and then sustain competitive advantage
  • An integrated framework applying the entrepreneurial strategy process in a systematic way 
     

Sample Schedule—Subject to Change

The course is particularly appropriate for those seeking to:

(a) Found a growth-oriented start-up
(b) Join a start-up company with influence on strategy development or implementation
(c) Fund start-ups as an investment professional
(d) Consult start-ups or innovation–driven firms in fast-moving environments

Course Dates Format Duration Time Commitment Price
Nov 29–30, 2021 Live Online 2 days 7.5 hours/day $4,700

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Entrepreneurship

- Organizations & Leadership

- Strategy & Innovation

Enroll Now!

$4,700