Developing and Managing a Successful Technology Strategy

Developing and Managing a Successful Technology Strategy

Item No. a046g00000PI9C7AAL

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Strategy & Innovation

Course Highlights:

  • This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers
  • You will gain a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics
  • You will leave with actionable frameworks to craft a technology strategy that will enable your firm to create, capture, and deliver value
  • You will earn a certificate of course completion from the MIT Sloan School of Management

 

Why attend Developing and Managing a Successful Technology Strategy?:

A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products or services, it needs a technology strategy that works in concert with its broader competitive strategy. From understanding how to respond to entry by entrepreneurial start-ups, to assessing the value of IP, to managing a portfolio of innovation projects, this program provides managers with actionable frameworks to craft a technology strategy that will enable their firm to create, capture, and deliver value.

 

Course experience:

This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.

Learn more about the live online experience.    

 

Applying to the course:

Please note: The application deadline for this technology strategy course is 3 days prior to course start. We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have questions?:

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted.

This program will enable participants to:

  • Identify profitable projects for their research dollars and find out how to capture the value of those projects
  • Build technical capabilities for products that create value for their customers
  • Restructure their organizations to respond to market and technical dynamics
  • Implement their strategies for maximum benefit

 

Hear from a past participant:

This class was insightful with good collaborative discussions and activities. It laid a foundation for value creation, delivery and capture strategy and how to apply it to your organization. The models for commercialization strategies and portfolio management were also eye opening and actionable.

Sample Schedule—Subject to Change

This program is essential for senior general and technical executives involved in developing, managing, or marketing technology or products, or with managing organizations that sell their products in rapidly changing markets.

The program will be most beneficial for:

  • Managers in technology-intensive organizations
  • Marketing and business development executives in technology organizations
  • R&D managers in any organization
  • Titles of past participants have included:
  • CEO
  • President
  • COO
  • Executive VP
  • Head of R&D; Engineering; Manufacturing & IS
  • VP of Marketing & New Venture Development
  • Chief Technologist
  • Corporate Planner; Strategists

 

Hear from a past participant:

In a time or rapid technological innovation and disruptive changes, we need well crafted strategies to stay relevant and seize all opportunities that change brings. This course provided us with a range of approaches to crafting such strategies. the Deputy Dean of the Sloan, Ezra Zuckerman Sivan guided us through the approaches to strategy crafting, and a wealth of particpants drilled into each approach deeply in breakout sessions and group discussions even outside of class. The lessons here were wide and deep.

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Strategy & Innovation

Enroll Now!

$4,100