Course Highlights

• Demonstrates a set of tried-and-true tools and techniques for mastering new approaches to innovation
• Gives an orientation to leadership that emphasizes flexible and distributed leadership
• Recommendations on changes in roles, processes, structure, and metrics to enable successful innovation 
• Confers a certificate of course completion from the MIT Sloan School of Management

Featured Content

Why attend Innovating in Existing Markets?

There is considerable buzz around disruptive, revolutionary innovation—we’re constantly told we need to do more of it, in every part of our business. But the truth is, most innovation in most companies is focused on mature products in mature markets. What do you do when you have an existing product in an existing market that is being challenged? How do you revive those products and restart growth?

This program is designed to help you innovate around your existing products to make them more compelling, useful, and valuable. Through lectures, case studies, hands-on activities, and an innovation simulation, you’ll learn a set of tried-and-true tools and techniques for mastering this approach to innovation. Integrated with this approach is MIT’s unique Distributed Leadership Model—an impactful leadership framework based on four capabilities that support leaders who need to be creative and adaptive in new and unexpected ways. This model will help you deliver value-creating innovation and leverage the leadership capacity that exists throughout your organization.

Course Experience

Learn more about the live online experience. 

Learn more about the in-person experience. 

Applying to the Course

We accept enrollments until the offering reaches capacity at which point, we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red 'Enroll Now' bar at the bottom of the screen.

Health and Safety

See our on campus healthy and safety policies.

Have Questions?

Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.