Course Highlights

• Teaches how to achieve breakthrough insights through an in-depth self-assessment, catalytic questioning, deep observation, diverse networking for new ideas, and rapid experimentation
• Helps you make progress on solving a real-time individual challenge creatively, leveraging AI to enhance your innovation work while keeping human ingenuity at the center.
• Helps you engage five discovery skills, with AI-driven insight, to figure out the essential “jobs-to-be-done” from a customer’s perspective
• Provides a stronger understanding of your innovation and execution-focused leadership skills – and how to leverage them into a higher innovation premium for your team and organization
• Confers a certificate of course completion from the MIT Sloan School of Management

Featured content

Why attend Innovator's DNA?

Innovation isn’t just a buzzword—it’s a skill set. In an era of rapid AI-driven transformation, how do leaders continuously generate groundbreaking ideas and maintain their human edge? According to research by Hal Gregersen, co-author of The Innovator’s DNA, the world's top innovators depend on five key discovery skills to succeed: questioning to challenge assumptions, observing to recognize emerging patterns, networking to surface unexpected insights, experimenting to refine big ideas, and associating to combine unrelated concepts into disruptive business models.

Far from making these skills obsolete, AI is amplifying their power. Today's disruptive innovators aren't just using AI as a tool, they are co-creating with it, balancing human ingenuity with AI-driven insight. By embedding AI into the innovation process, this course helps leaders retain their agency, sharpen their discovery skills, and navigate change with confidence. Participants will learn not only how to foster curiosity and creativity but also how to harness AI in ways that enhance rather than replace human intuition.
 

Ready to find out your iDNA profile for innovation? Watch the video below and download the 20-question ‘iDNA Profile Quiz’ from this webpage to get a quick snapshot of your Discovery-Delivery skills profile.

Course experience

Building on more than a decade of research and 20,000+ leadership assessments, this course provides a deep dive into the habits of world-class innovators in the world’s most innovative companies. Participants will practice:

• Catalytic questioning—honing the power of inquiry to surface breakthrough ideas, including how to leverage AI to expand the scope of questioning.
• Deep observation—seeing more deeply and strengthening pattern recognition, with AI-assisted insight, to uncover unseen opportunities. 
• Diverse networking—connecting with unconventional thinkers to challenge assumptions and leveraging AI-driven tools to expand potential idea sources.
• Rapid experimentation— testing new ideas quickly and incorporating AI-enhanced prototyping to accelerate learning cycles.
• Associational thinking—exploring how AI can help connect seemingly unrelated concepts to deliver disruptive business ideas and strategies.

Throughout this application-driven course, participants will work on a real-time innovation challenge, applying these skills, in collaboration with AI-powered tools, while sustaining human-first creativity at the center of the process.

To put these innovation skills, frameworks, and strategies into practice, participants will identify an individual challenge for which they seek a solution and commit to making creative progress on that challenge throughout the course. They will also rely on the five discovery skills to help uncover the essential “jobs-to-be-done” from a customer’s perspective – uncovering customer needs that often go unnoticed. 

Participants will also engage in a personal diagnostic assessment to better understand their own innovation and execution-focused leadership skills in comparison to 20,000+ professionals and leaders around the world.

Learn more about the live online experience.    

Learn more about the in-person course experience. 

Guest Speaker

Marsha Dunn

Marsha Dunn has spent over 20-years working as a visual practitioner and facilitator to foster reflective conversation, integrated learning, and collective change. Her work with visuals and facilitation ranges from working with leaders to elucidate complex ideas and organizational challenges to guiding them in the process of co-creating transformation strategies with their teams. 

Marsha has partnered with organizations ranging from global companies and premier academic institutions to international foundations to local nonprofits. She has teamed with top organizations working in the space of creative, collaborative facilitation to develop thought leadership in the field. She teaches workshops and courses in both academic and organizational settings.

She is founder of Marsha Dunn Studios and co-founder of Seguinland Institute where she is the Creative Director and Faculty. She is also co-founded Seguin Tree Dwellings on the Maine coast where she designed spaces intended to foster reflection, creativity, and connection.

Applying to the course

We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

Health and Safety

See our on campus healthy and safety policies.

Have questions?

Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.