Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain

Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain

Item No. a056g00000URaMqAAL
Course Dates Format Location Duration Time Commitment Price
Feb 27–Mar 4, 2022 In Person Lausanne, Switzerland 6 days 4-8 hours/day $11,500
Sep 18–23, 2022 In Person Cambridge, Massachusetts 6 days 4-8 hours/day $11,900

Tracks

Strategy and Innovation

Certificate Credits

5.0 EEUs

Topics

- Marketing

- Operations

- Strategy & Innovation

Course Highlights:

  • This course is offered jointly with IMD and takes place in person either on the IMD campus in Switzerland or on the MIT campus in Cambridge, MA. See the course offering dates for locations.
  • This program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance
  • You explore your own approach and style to innovation and leave with a roadmap which supports your company’s strategic goals and accelerates change
  • You will take part in wide-ranging and challenging discussions, intensive group projects and live case studies
  • Successfully manage the (often unclear) front-end of the innovation process & navigate increasingly unpredictable value chains

 

Why attend Driving Strategic Innovation?:

How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.

Offered jointly with IMD, this program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. Drawing on a dynamic and integrative value chain framework created at MIT, participants learn how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain. Business leaders will learn how to successfully manage innovation from concept to commercialization.

 

Course experience:

Throughout the whole course, you take part in wide-ranging and challenging discussions, intensive group projects and live case studies. You will have ample opportunities for rich interaction with faculty and peers. Past participants of the program form a network of innovation thinkers who continue to exchange ideas long after the program ends.

Program themes:

  • Incremental and discontinuous innovation are not opposites, they are partners
  • We love our customers, but we are always out of equilibrium with them
  • We might serve our customers better by talking with people who are not our customers, and never will be
  • Good ideas do not just rely on experts, they require non-experts as well
  • Innovation thrives when ambiguity is both reduced and enlarged
  • Creating value is not the same as capturing value
  • Wide-ranging creativity requires discipline
  • Bottom-up entrepreneurial innovation thrives under strong, self-confident, top-down leaders

Learn more about the in-person course experience.

 

COVID-19 policies:

For the MIT session, See our on campus Covid-19 policies.

 

Applying to the course:

Qualified candidates are admitted on a rolling, space-available basis, and space is limited. Early application is encouraged and will increase your chances of being accepted. As this course is scheduled to be held in person, please also allow for Visa processing times.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have questions?:

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

Participants will leave this program armed with the knowledge of how to influence corporate culture, alter the way their organization responds to the challenge of innovation, and strengthen relationships with partners along the value chain.

This intensive learning experience will deliver long-term value, helping business leaders to:

  • Meet technology challenges, from R&D to manufacturing, project management to engineering
  • Link technology decisions with business strategy
  • Integrate product development, process developments, and value-chain strategy
  • Develop organization and supply-chain strategies to position the company for future growth
  • Leverage learning and innovation collaboration with customers, lead users, and suppliers, maximizing the value of research
  • Understand how technologies and markets evolve and how they are linked
  • Outperform the competition by generating breakthrough ideas
  • Cope with shorter product life cycles, while delivering greater customer satisfaction
  • Optimize sourcing and “make-buy” decisions
  • Integrate supply-chain design with concurrent engineering
  • Engage talent within the organization and across the value chain

 

The program was excellent. The professors and other staff were world class, as were the diverse, international executive participants. The course was stimulating and thought-provoking. A big plus is that I walked away with tools, templates, case studies and insights that I can readily apply back at work.

 

Sample Schedule—Subject to Change

Your course is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your course will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your experience.

This program is designed for senior executives and entrepreneurs who have significant input into the technology and innovation strategy of their organizations. Participants should play a key role within their organizations that gives them the ability and perspective to look up and down the value chain to appraise strategic technology options wherever they arise.

Business leaders who will take away the greatest value from this program:

  • CTOs
  • R&D directors
  • Other senior executives, and entrepreneurs who are responsible for technology, R&D, and supply-chain strategy, especially where coordinated technology development issues are essential
  • CEOs
  • COOs
  • CIOs
  • Senior executives in charge of innovation or new business development
  • Teams charged with planning and implementing innovation or value chain strategy

 

Regarding recent innovation, interesting examples are analyzed and introduced. Through these innovation examples, the recent movement on business innovation is surveyed. Discussion among the participants builds team and collaborative activity.

 

 

Course Dates Format Location Duration Time Commitment Price
Feb 27–Mar 4, 2022 In Person Lausanne, Switzerland 6 days 4-8 hours/day $11,500
Sep 18–23, 2022 In Person Cambridge, Massachusetts 6 days 4-8 hours/day $11,900

Tracks

Strategy and Innovation

Certificate Credits

5.0 EEUs

Topics

- Marketing

- Operations

- Strategy & Innovation

Enroll Now!

$11,500 - $11,900