Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain

Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain

Item No. a056g00000URaMqAAL
Course Dates Format Duration Time Commitment Price
Oct 3–15, 2021 Live Online 8 days 4 hours/day $11,900

Tracks

Strategy and Innovation

Certificate Credits

5.0 EEUs

Topics

- Marketing

- Operations

- Strategy & Innovation

This joint program with IMD helps business leaders successfully manage innovation from concept to commercialization. Drawing on a dynamic and integrative value chain framework created at MIT, participants learn how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain.


How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.


Offered jointly with IMD, this program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. Using a dynamic and integrative value-chain framework created at MIT, participants will gain the capability to position their organizations for future growth.

 

You will receive a certificate of course completion at the conclusion of this course. You may also be interested in our Executive Certificates which are designed around a central themed track and consist of several courses. Learn more.

 

Participants will leave this program armed with the knowledge of how to influence corporate culture, alter the way their organization responds to the challenge of innovation, and strengthen relationships with partners along the value chain. This intensive learning experience will deliver long-term value, helping business leaders to:

  • Meet technology challenges, from R&D to manufacturing, project management to engineering
  • Link technology decisions with business strategy
  • Integrate product development, process developments, and value-chain strategy
  • Develop organization and supply-chain strategies to position the company for future growth
  • Leverage learning and innovation collaboration with customers, lead users, and suppliers, maximizing the value of research
  • Understand how technologies and markets evolve and how they are linked
  • Outperform the competition by generating breakthrough ideas
  • Cope with shorter product life cycles, while delivering greater customer satisfaction
  • Optimize sourcing and “make-buy” decisions
  • Integrate supply-chain design with concurrent engineering
  • Engage talent within the organization and across the value chain

Sample Schedule—Subject to Change

This program is designed for senior executives and entrepreneurs who have significant input into the technology and innovation strategy of their organizations. Participants should play a key role within their organizations that gives them the ability and perspective to look up and down the value chain to appraise strategic technology options wherever they arise. Business leaders who will take away the greatest value from this program:

  • CTOs
  • R&D directors
  • Other senior executives, and entrepreneurs who are responsible for technology, R&D, and supply-chain strategy, especially where coordinated technology development issues are essential
  • CEOs
  • COOs
  • CIOs
  • Senior executives in charge of innovation or new business development
  • Teams charged with planning and implementing innovation or value chain strategy
Course Dates Format Duration Time Commitment Price
Oct 3–15, 2021 Live Online 8 days 4 hours/day $11,900

Tracks

Strategy and Innovation

Certificate Credits

5.0 EEUs

Topics

- Marketing

- Operations

- Strategy & Innovation

Enroll Now!

$11,900