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Making Great Products: Lessons from Industry Thought Leaders

Join MIT Sloan Senior Lecturer Matt Kressy and Neal Yanofsky (former President of Panera and International Dunkin’ Brands) as they delve into the art of crafting exceptional customer experiences, products, and services during an insightful panel discussion.

Faculty & Staff Thought Leadership Management & Leadership Strategy & Innovation
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Matt Kressy

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60 minutes

MAY 24, 2024

innovation@work


In order to successfully create compelling, disruptive products and services, companies need to connect with customer needs and emotions and demonstrate effective design leadership. How can you prioritize this design culture at your organization and create solutions that consumers love in an increasingly competitive landscape? Join MIT Sloan Senior Lecturer Matt Kressy and Neal Yanofsky (former President of Panera and International Dunkin’ Brands) as they delve into the art of crafting exceptional customer experiences, products, and services during an insightful panel discussion. Learn more during Matt Kressy’s course, Leadership by Design: Innovation Process and Culture.

Matt Kressy

Copy Link

60 minutes

MAY 24, 2024

innovation@work


In order to successfully create compelling, disruptive products and services, companies need to connect with customer needs and emotions and demonstrate effective design leadership. How can you prioritize this design culture at your organization and create solutions that consumers love in an increasingly competitive landscape? Join MIT Sloan Senior Lecturer Matt Kressy and Neal Yanofsky (former President of Panera and International Dunkin’ Brands) as they delve into the art of crafting exceptional customer experiences, products, and services during an insightful panel discussion. Learn more during Matt Kressy’s course, Leadership by Design: Innovation Process and Culture.