Leadership by Design: Innovation Process and Culture

Leadership by Design: Innovation Process and Culture

Item No. a056g00000URaZqAAL
Course Dates Format Location Duration Time Commitment Price
Oct 18-19, 2022 In Person Cambridge, MA 2 days 8 hours/day $4,300

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Marketing

- Organizations & Leadership

- Strategy & Innovation

Course Highlights

  • This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers
  • This course helps individuals and teams understand and practice human-centered design
  • You will learn both strategic and hands-on techniques for structured exploration through prototyping
  • You will learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation
  • This program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned
  • You will earn a certificate of course completion from the MIT Sloan School of Management

 

Why attend Leadership by Design?

Successful companies create compelling, disruptive products and services by cultivating a culture of leadership and design thinking—and by putting people at the center of their process. These firms innovate continuously by connecting with customer needs and emotions and demonstrating effective design leadership. Learn how enable this design culture at your organization to achieve buy-in for your vision and create solutions that consumers love.

This course helps individuals and teams understand and practice human-centered design. You will learn both strategic and hands-on techniques for structured exploration through prototyping. You will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation.

 

Course Experience

Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned. This program is led by Matthew S. Kressy, creator and Director of Integrated Design & Management (IDM).

Course content includes:

  • Discussions on expression and culture
  • Field exercises in observation, exploration, and user empathy
  • Lectures on concept generation
  • Studio exercises in persona development and story telling
  • Lectures and case studies pertaining to design leadership
  • Hands-on sketch modeling and rendering exercises
  • Functional prototyping workshops
  • Opportunities to build, test, and iterate prototypes in teams
  • Concluding discussions on process and leadership

The tools presented in this leadership program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.

By applying a human-design centered approach to leadership, you’ll be able to conceive of radically innovative solutions to multifaceted problems, create a vision that gets buy-in from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.

Learn more about the live online experience

 

Applying to the Course

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have Questions?

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

Participants in this course will:

  • Learn a shared process for solving hard to define problems
  • Engage in both a hands-on and analytical approach to problem solving through robust design process.
  • Explore and practice the skill of empathy in understanding the needs and desires of consumers
  • Learn practical, hands-on strategies for concept generation and product prototyping
  • Learn how design thinking and doing can be used to provide vision and build consensus in the development of new products & services
  • Acquire tools for creating a more collaborative, innovative, and less risk-averse corporate culture

Teams from the same organization that attend this course will:

  • Learn how to work across functions using an integrated approach to break down siloes
  • Acquire new frameworks for communicating among and across divisions
  • Gain deeper understanding and credibility among peers working in different areas, e.g. marketing, design, engineering, etc.

We encourage you to join with colleagues or a team from your organization as this will allow you to develop a shared language. There are team discounts available for 3 or more team members attending the course together. 

 

Hear from a past participant:

Human-centered design at MIT

Sample Schedule—Subject to Change

This program provides a shared process for problem solving and consensus building that can be applied to many roles, organizations, and industries.

Ideal participants include:

  • Entrepreneurs and “intrapreneurs” seeking new solutions and products
  • Executives and senior managers in leadership roles
  • Product development managers and engineers
  • Individuals and teams looking to creating a more experimental and less risk-averse corporate culture when they return to work
  • Individuals and teams working for more “siloed” organizations and seeking integrated approaches for communication and innovation across teams

 

Hear from a past participant:

I loved this class! Matt is an exceptional professor and offers well organized lectures complemented by activities to practice the skills learned. This course centers you on the importance of the Customer and bringing together diverse teams to create a desirable, feasible and viable experience.

Course Dates Format Location Duration Time Commitment Price
Oct 18-19, 2022 In Person Cambridge, MA 2 days 8 hours/day $4,300

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Marketing

- Organizations & Leadership

- Strategy & Innovation

Enroll Now!

$4,300