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Juanjuan Zhang

MIT Sloan School of Management

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(617) 452-2790

jjzhang@mit.edu

http://mitmgmtfaculty.mit.edu/jjzhang/

title

John D. C. Little Professor of Marketing

Professor, Marketing

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Nikolas Hill

(617) 715-4822

nkh@mit.edu

Juanjuan Zhang

Faculty Bio

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.


An expert in quantitative modeling, Zhang combines economic theory with computation to build scalable business solutions. Her research has been deployed to automate various business functions such as media planning, platform optimization, and sales force management.


Zhang’s research has won a series of best-paper awards, including the Frank Bass Award for the best marketing thesis, the John Little Award for the best INFORMS marketing paper, the INFORMS Society for Marketing Science Long Term Impact Award, and the Gary Lilien Practice Prize for outstanding implementation of marketing science in practice. In 2018, Zhang was named an inaugural Marketing Science Institute Scholar, a title awarded to “the most prominent marketing scholars in the world.”


Zhang served as a department editor of her field’s top journal, Management Science, associate editor of several other top journals, and VP of the INFORMS Society for Marketing Science.


Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants.


Zhang holds a B Econ from Tsinghua University and a PhD in business administration from the University of California, Berkeley.


Courses

Digital Business
AI-FOCUSED

AI Executive Academy

Upon completion of this course, you will earn an Executive Certificate in Digital Business.

Artificial Intelligence

Digital Business & IT

Organizations & Leadership

Strategy & Innovation

EARN 10.0 EEUs
AI Executive Academy
In Person

STARTING

Jun 15–26, 2026

LOCATION

Cambridge, MA

DURATION

10 days

COMMITMENT

7–11 hours/day

TUITION

$24,500

STARTING

Jun 15–26, 2026

LOCATION

Cambridge, MA

DURATION

10 days

COMMITMENT

7–11 hours/day

TUITION

$24,500

Sep 21–Oct 2, 2026

Cambridge, MA

10 days

7–11 hours/day

$24,500

STARTING

Sep 21–Oct 2, 2026

LOCATION

Cambridge, MA

DURATION

10 days

COMMITMENT

7–11 hours/day

TUITION

$24,500

Jan 18–29, 2027

Cambridge, MA

10 days

7–11 hours/day

$24,500

STARTING

Jan 18–29, 2027

LOCATION

Cambridge, MA

DURATION

10 days

COMMITMENT

7–11 hours/day

TUITION

$24,500

Explore
Advanced Certificate for Executives

Advanced Management Program

Upon completion of this course, you will earn an Advanced Certificate for Executives (ACE), which confers MIT Sloan Affiliate Alumni status

Digital Business & IT

Entrepreneurship

Financial Management

Global Economics & Markets

Operations

Organizations & Leadership

Strategy & Innovation

Systems Thinking

EARN 25.0 EEUs
Advanced Management Program
In Person

STARTING

May 26–Jun 25, 2026

LOCATION

Cambridge, MA

DURATION

5 weeks

COMMITMENT

8 hours, 5 days/week

TUITION

$75,000

STARTING

May 26–Jun 25, 2026

LOCATION

Cambridge, MA

DURATION

5 weeks

COMMITMENT

8 hours, 5 days/week

TUITION

$75,000

Jun 1–Jul 1, 2027

Cambridge, MA

5 weeks

8 hours, 5 days/week

$75,000

STARTING

Jun 1–Jul 1, 2027

LOCATION

Cambridge, MA

DURATION

5 weeks

COMMITMENT

8 hours, 5 days/week

TUITION

$75,000

Explore