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Disciplined Entrepreneurship: Startup Tactics

In two new books, Bill Aulet and Paul Cheek offer an integrated, data-driven methodology to bring ideas from concept to market.

Entrepreneurship Faculty & Staff Thought Leadership Course News
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Bill Aulet & Paul Cheek

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30 minutes

APRIL 2, 2024

innovation@work


Entrepreneurship is a skill that can be taught, according to two MIT Sloan School of Management faculty, Bill Aulet, Ethernet Inventors Professor of the Practice of Entrepreneurship and Paul Cheek, senior lecturer and executive director of the Martin Trust Center for MIT Entrepreneurship. In two new books, Aulet’s Disciplined Entrepreneurship: 24 Steps to a Successful Startup and Cheek’s Disciplined Entrepreneurship: Startup Tactics (both published by Wiley), the duo of serial entrepreneurs lays out practical roadmaps for founders, drawing on the same methodology they teach at MIT. Learn more in their NEW course, Entrepreneurship Development Accelerator.

Bill Aulet & Paul Cheek

Copy Link

30 minutes

APRIL 2, 2024

innovation@work


Entrepreneurship is a skill that can be taught, according to two MIT Sloan School of Management faculty, Bill Aulet, Ethernet Inventors Professor of the Practice of Entrepreneurship and Paul Cheek, senior lecturer and executive director of the Martin Trust Center for MIT Entrepreneurship. In two new books, Aulet’s Disciplined Entrepreneurship: 24 Steps to a Successful Startup and Cheek’s Disciplined Entrepreneurship: Startup Tactics (both published by Wiley), the duo of serial entrepreneurs lays out practical roadmaps for founders, drawing on the same methodology they teach at MIT. Learn more in their NEW course, Entrepreneurship Development Accelerator.