I worked for 26 years in Sports / Sponsorship Marketing. My clients included FedEx, IBM, Target, Honda and many other Fortune 500 companies. The company aligned corporations with a sport/team/athlete/stadium market that best supported my clients business goals and objectives by developing a sales and business strategy for execution, negotiated sponsorships and worked with the sports property to insure my clients needs and goals are being met. The team won many awards for developing and implementing the best campaigns that leverage a property and yielded exceptional results for the company. I was recognized by Sports Business Journals as a Game Changer - an award that honors women who are spearheading key initiatives and contributing to the success of the sports business industry in multiple ways. That was the icing on the cake and I decided to change careers and work with mission based companies.
Next, I joined the leadership team of a start-up, LiveSafe, as the VP of Marketing. The company is a risk intelligence technology platform (SaaS) that surfaces early warning insights and prevents serious safety and security incidents to mitigate operational risks, reduce financial losses, and make places safer for the people to work, learn and live. The founder was the most injured survivor from the Virginia Tech shooting and wanted to develop a software to collect data and prevent school shootings. We have succeeded in preventing many. We then expanded to the Enterprise Market and made huge developments in our feature / functionality to meet the needs of corporations.
LiveSafe was acquired by Vector Solutions. They deliver intelligent software solutions that empower companies and employees to be safer, smarter, and better. I have been providing business strategy for several divisions to strengthen their Quality, Safely, and Compliance (QSC) platforms to be used for risk assessments, incident reporting and action planning and for deep analysis in identifying high risk areas that need immediate attention keeping employees, guests, and partners safe.
For fun, I race bikes with my cycling team, hike, kayak, travel (currently on a 9 month adventure), volunteer at a school and animal sanctuary in Zimbabwe and mentor young women starting to work in sports through a program developed by CSM.
