12 years of experience in different management positions through Central America and Caribbean in the Information Technology & communicantions industry. Most recently experience of +3 years in the sales field of IT at GBM Costa Rica, I have been increasingly aware of the need to create greater value for our customers in the form of experiences. To carry out such a strategy, we have designed different mechanisms around gaining a better understanding of our customer’s journey. A round trip around the expectations they have before the experience occurs to the assessments they are likely to make when our solution has been completed. My sales team has learned to listen at all times-then listen again, until then we interact with our customer, only then may you react in order to achieve a positive experience - as soon as we have achieved our objective, we start listening again. This way we provide something uniquely valuable, something that will clearly differentiate our company from our competitors. The design of the right strategy and the correct sales tactics are the way to rapidly capture the market by finding ways to attract both new customers and our competitors' existing customers. New ideas are easy to deploy, the hard part is letting go of those ideas that worked for us in the past, because soon they will be our of date! This is why more than ever I understand Mr. Einstein - Doing the same thing over and over again, yet expecting different results, is the perfect definition of "failure" = insanity.
