Pierre Azoulay
Copy Link60minutes
April 24, 2026
innovation@work
Every major platform—from ride-hailing to cloud marketplaces to hiring networks—was designed with human participants in mind. That assumption is starting to break down. AI agents that can search, negotiate, and transact on behalf of users are showing up as platform participants, and they behave very differently than the humans they sit alongside. They reduce search frictions but introduce congestion. They lower transaction costs but raise hard governance questions about trust, accountability, and safety. For platform designers and the executives who compete on them, the strategic calculus is changing fast.
During this 60-minute event recording, you'll learn:
- How to distinguish a platform from a product or service—and why that distinction matters more than ever when agents enter the picture
- What "coring" a platform means, and why the core interaction becomes harder to design (and riskier to change) when AI agents sit on one or both sides
- How agents alter the economics of search costs and transaction costs that underpin platform value
- What governance frameworks look like for ecosystems where humans and agents coexist—and where the biggest pitfalls lie
Learn more during Platform Strategy: Designing for Humans and AI Agents.
Pierre Azoulay
Copy Link60minutes
April 24, 2026
innovation@work
Every major platform—from ride-hailing to cloud marketplaces to hiring networks—was designed with human participants in mind. That assumption is starting to break down. AI agents that can search, negotiate, and transact on behalf of users are showing up as platform participants, and they behave very differently than the humans they sit alongside. They reduce search frictions but introduce congestion. They lower transaction costs but raise hard governance questions about trust, accountability, and safety. For platform designers and the executives who compete on them, the strategic calculus is changing fast.
During this 60-minute event recording, you'll learn:
- How to distinguish a platform from a product or service—and why that distinction matters more than ever when agents enter the picture
- What "coring" a platform means, and why the core interaction becomes harder to design (and riskier to change) when AI agents sit on one or both sides
- How agents alter the economics of search costs and transaction costs that underpin platform value
- What governance frameworks look like for ecosystems where humans and agents coexist—and where the biggest pitfalls lie
Learn more during Platform Strategy: Designing for Humans and AI Agents.


