Pricing: Using Data to Improve Pricing Performance

An effective pricing strategy offers your organization a key advantage over your competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.

This online program will equip you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. You’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing.

Develop the techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries to have a measurable impact on your organization.

Learn more about the self-paced online experience.

Learn more about GetSmarter technical requirements.

The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly extension activities, should you have the time. Each module is released weekly, allowing a flexible but structured approach to learning. You’ll be supported as you engage in individual activities and group discussions, ensuring you feel confident to submit your best work at each weekly deadline.

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

Over six weeks, you’ll develop an analytical toolkit for pricing products and services successfully. Guided by MIT Sloan faculty, you’ll delve into price elasticity and examine various survey techniques. You’ll learn to assign economic value to a product or service according to market demand, with tools for measuring customer perception and reaction to price. You’ll gain insight into consumer market segmentation and product variation to understand how and why different prices can be charged to different customers.

By the end of this course, you’ll have a robust decision-making framework for pricing a range of products and services, guiding you to think about multiple complex variables that interact in the contemporary pricing environment.

Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.

GetSmarter™, a brand of 2U, Inc., partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.

Technology meets academic rigor in our people-mediated model which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions.