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How to Maximize the Business Value of Generative AI

What is the right type of transformation with generative AI? There’s not just one clear path. MIT Sloan faculty George Westerman and Melissa Webster recently focused their research on understanding what organizations with relatively early and broad GenAI are doing and why.

AI Faculty & Staff Thought Leadership Digital Business & IT
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George Westerman and Melissa Webster

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60 minutes

MAY 5, 2025

innovation@work


MIT's Westerman and Webster discuss their findings and highlight the best practices (and common pitfalls). Despite varying degrees of risk, there’s no reason your organization can’t start the transformation process. Learn more from Westerman during his upcoming MIT Sloan Executive Education courses: Essential IT for Non-IT Executives and Internet of Things: Business Implications and Opportunities.

George Westerman and Melissa Webster

Copy Link

60 minutes

MAY 5, 2025

innovation@work


MIT's Westerman and Webster discuss their findings and highlight the best practices (and common pitfalls). Despite varying degrees of risk, there’s no reason your organization can’t start the transformation process. Learn more from Westerman during his upcoming MIT Sloan Executive Education courses: Essential IT for Non-IT Executives and Internet of Things: Business Implications and Opportunities.