Home Faculty Directory Barbara Wixom

Barbara Wixom

Get in touch

617-452-5401

bwixom@mit.edu

https://cisr.mit.edu/content/researcher-profile-barbara-wixom

title

Principal Research Scientist MIT Center for Information Systems Research (CISR)

Support Staff

Amber Franey

(617) 324-7546

afraney@mit.edu

Barbara Wixom

Faculty Bio

Barbara’s academic research explores how organizations generate business value from data assets. She has deep expertise in data and analytics techniques and technologies, with particular interest in data and analytics strategy, capabilities, and success.

Barbara leads the MIT CISR Data Research Advisory Board, comprised of data and analytics executives from CISR organizations. The board prioritizes, informs, and participates in data research activities in ways that influence findings and insights at MIT CISR and in the broader global academic community.

Prior to joining MIT CISR, Barbara enjoyed a fifteen-year academic career at the University of Virginia.

Courses

Digital Business

Data Monetization Strategy: Creating Value Through Data

Business Analytics

Organizations & Leadership

Strategy & Innovation

EARN 2.0 EEUs
Data Monetization Strategy: Creating Value Through Data
Self-Paced Online

STARTING

Sep 17–Oct 29, 2025

LOCATION

Online

DURATION

6 weeks

COMMITMENT

6–8 hours/week

TUITION

$3,250

STARTING

Sep 17–Oct 29, 2025

LOCATION

Online

DURATION

6 weeks

COMMITMENT

6–8 hours/week

TUITION

$3,250

Nov 19, 2025–Jan 28, 2026

Online

6 weeks

6–8 hours/week

$3,250

STARTING

Nov 19, 2025–Jan 28, 2026

LOCATION

Online

DURATION

6 weeks

COMMITMENT

6–8 hours/week

TUITION

$3,250

Explore
Digital Business

Becoming a More Digitally Savvy Board Member

Digital Business & IT

Organizations & Leadership

EARN 3.0 EEUs
Becoming a More Digitally Savvy Board Member
In Person

STARTING

Mar 23–25, 2026

LOCATION

Sydney, Australia

DURATION

3 days

COMMITMENT

8 hours/day

TUITION

$5,900

STARTING

Mar 23–25, 2026

LOCATION

Sydney, Australia

DURATION

3 days

COMMITMENT

8 hours/day

TUITION

$5,900

Explore