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Duncan Simester

Get in touch

(617) 258-0679

simester@mit.edu

https://mitmgmtfaculty.mit.edu/dsimester/

title

NTU Professor of Marketing; Professor

Marketing

Support Staff

Nikolas Hill

(617) 715-4822

nkh@mit.edu

Duncan Simester

Faculty Bio

Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and strategy. His work is widely published in the academic literature. The studies rely heavily on industry participation, and often include large-scale field experiments conducted with cooperating firms. Simester regularly consults with a variety of organizations on topics related to marketing strategy, go-to-market strategies, and the use of artificial intelligence and experiments to improve business decisions.


Prior to joining the faculty at MIT, Duncan was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the bar in his native New Zealand.


Duncan holds a PhD from MIT.


Courses

Strategy and Innovation

Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain

Marketing

Operations

Strategy & Innovation

EARN 5.0 EEUs
Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain
In Person

STARTING

Oct 26–31, 2025

LOCATION

Cambridge, MA

DURATION

6 days

COMMITMENT

4–10 hours/day

TUITION

$12,700

STARTING

Oct 26–31, 2025

LOCATION

Cambridge, MA

DURATION

6 days

COMMITMENT

4–10 hours/day

TUITION

$12,700

Apr 19–24, 2026

Lausanne, Switzerland

6 days

4–10 hours/day

CHF11,500

STARTING

Apr 19–24, 2026

LOCATION

Lausanne, Switzerland

DURATION

6 days

COMMITMENT

4–10 hours/day

TUITION

CHF11,500

Oct 4–9, 2026

Cambridge, MA

6 days

4–10 hours/day

$12,900

STARTING

Oct 4–9, 2026

LOCATION

Cambridge, MA

DURATION

6 days

COMMITMENT

4–10 hours/day

TUITION

$12,900

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