Social Media Strategy: Creating Engagement, Insight, and Action

Social Media Strategy: Creating Engagement, Insight, and Action

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Course Dates Format Duration Time Commitment Price
Oct 13–Nov 30, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
Feb 16–Apr 5, 2022 Self-Paced Online 6 weeks 6-8 hours/week $2,800
May 11–Jun 28, 2022 Self-Paced Online 6 weeks 6-8 hours/week $2,800
See More Dates

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Marketing

- Organizations & Leadership

- Strategy & Innovation

This self-paced online course is the definitive guide to harnessing social media effectively and ethically to achieve your organizational goals.

This program is delivered in collaboration with GetSmarter. Please register on the GetSmarter website.

By enabling us to both consume and share content with a simple tap of a screen, social media has empowered people, and organizations, to shape public opinion and drive action like never before. This has given companies the opportunity to enhance their consumer loyalty and engagement, but has also raised questions around the influence social media may have on our behavior.

The program draws on evidence-based, cross-disciplinary research from Sinan Aral’s latest book, The Hype Machine, which investigates the ways in which social media affects our decision making and shapes the world we live in. Guided by industry experts, this program moves from theory into strategic application, providing you with the tools and frameworks to navigate the perils of social media and leverage its promise within your organization. In addition, the course will teach you to enhance your digital marketing strategy using powerful techniques and a deep understanding of the science behind social media.

Learn more about the GetSmarter course experience

Learn more about the GetSmarter technical requirements


The course begins with a focus on the neurological and economic forces underpinning social media, as well as the technologies and trends that contribute to the ongoing production and development of social media, or the ‘Hype Machine’. The program offers key tools for leveraging social media’s potential within your organization, and tactics to improve your social media strategy such as microtargeting, viral advertising, and influencer marketing. In addition to this, you’ll investigate ethical issues relating to social media and the impact the Hype Machine has on privacy and democracy. You’ll also explore evolving trends that may impact your strategy in the future.

Sample Schedule—Subject to Change

The course is designed to provide business leaders and marketing professionals with an understanding of how social media affects the business, organization, or society in which they operate. The tools and frameworks taught in the course can be applied across a wide number of contexts to help professionals navigate the complexity of social media and leverage it to engage audiences and drive action.

GetSmarter™, a brand of 2U, Inc., partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.

Technology meets academic rigor in our people-mediated model which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions.

Course Dates Format Duration Time Commitment Price
Oct 13–Nov 30, 2021 Self-Paced Online 6 weeks 6-8 hours/week $2,800
Feb 16–Apr 5, 2022 Self-Paced Online 6 weeks 6-8 hours/week $2,800
May 11–Jun 28, 2022 Self-Paced Online 6 weeks 6-8 hours/week $2,800
See More Dates

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Marketing

- Organizations & Leadership

- Strategy & Innovation

Enroll Now!