Course Highlights

• Presents a proven process that will guide the selection and use of AI tools, both now and in the future.
• Provides a set of AI-driven techniques for identifying customers, generating ideas, developing prototypes, and testing new innovations quickly and economically
• Explores how changes in roles, processes, structure, and metrics can better enable successful innovation
• Confers a certificate of course completion from the MIT Sloan School of Management

Why attend Revitalizing Existing Products with AI-Driven Innovation?

In mature, competitive markets, sustaining growth often depends on your ability to keep your existing products relevant, compelling, and useful to your customers. This program equips you with cutting-edge AI tools and proven strategies to turn mature products into market leaders, increasing customer value and driving revenue growth.

There is a great deal of attention focused on disruptive innovation —how mature products in competitive markets often face competitors who disrupt the market and kill the product. But often this disruptive threat is overrated; the best path to profitable growth is to maintain the focus on your core products and expand the products and services you provide to help your customers get more value from them.

AI-driven innovation tools, when used within a well-defined process and framework, can dramatically improve every step in the process. This course will show you how to disrupt your innovation process, not your products. Through lectures, case studies, simulations, and AI-driven exercises, you will acquire the techniques for mastering this approach to innovation. You will gain hands-on experience with AI tools that can help you identify customers, develop prototypes, and test ideas better, faster, and more economically than ever before. You will leave this course with the experience and the code to customize and deploy a GPT-powered tool within your own organization.

Learn more about the live online experience. 

Learn more about the in-person experience. 

Applying to the Course

We accept enrollments until the offering reaches capacity at which point, we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red 'Enroll Now' bar at the bottom of the screen.

Please note: This course was formerly known as Innovating in Existing Markets. 

Health and Safety

See our on campus healthy and safety policies.

Have Questions?

Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.