Leadership by Design: Innovation Process and Culture

Leadership by Design: Innovation Process and Culture

Item No. a046g00000PI9BgAAL

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Marketing

- Organizations & Leadership

- Strategy & Innovation

Course Highlights

  • Helps individuals and teams understand and practice human-centered design
  • Provides both strategic and hands-on techniques for structured exploration through prototyping
  • Teaches how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation
  • Combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned
  • Confers a certificate of course completion from the MIT Sloan School of Management

 

Why attend Leadership by Design?

Successful companies create compelling, disruptive products and services by cultivating a culture of leadership and design thinking, and by putting people at the center of their process. These firms innovate continuously by connecting with customer needs and emotions and demonstrating effective design leadership. Learn how enable this design culture at your organization to achieve buy-in for your vision and create solutions that consumers love.

This course helps individuals and teams understand and practice human-centered design. You will learn both strategic and hands-on techniques for structured exploration through prototyping. You will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation.

 

Course Experience

Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned. This program is led by Matthew S. Kressy, creator and director of MIT's Integrated Design & Management (IDM).

Course content includes:

  • Discussions on expression and culture
  • Field exercises in observation, exploration, and user empathy
  • Lectures on concept generation
  • Studio exercises in persona development and story telling
  • Lectures and case studies pertaining to design leadership
  • Hands-on sketch modeling and rendering exercises
  • Functional prototyping workshops
  • Opportunities to build, test, and iterate prototypes in teams
  • Concluding discussions on process and leadership

The tools presented in this design leadership program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.

By applying a human-centered approach to design leadership, you’ll be able to conceive radically innovative solutions to multifaceted problems, create visions that get buy-ins from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.

Learn more about the live online experience

Learn more about the in-person experience

 

Applying to the Course

We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red 'Enroll Now' bar at the bottom of the screen.
 

Health and Safety

See our on campus healthy and safety policies.

 

 

Have Questions?

Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

Participants in this course will:

  • Learn a shared process for solving hard to define problems
  • Engage in both a hands-on and analytical approach to problem solving through robust design process.
  • Explore and practice the skill of empathy in understanding the needs and desires of consumers
  • Learn practical, hands-on strategies for concept generation and product prototyping
  • Learn how design thinking and doing can be used to provide vision and build consensus in the development of new products & services
  • Acquire tools for creating a more collaborative, innovative, and less risk-averse corporate culture

Teams from the same organization that attend this course will:

  • Learn how to work across functions using an integrated approach to break down siloes
  • Acquire new frameworks for communicating among and across divisions
  • Gain deeper understanding and credibility among peers working in different areas

We encourage you to join with colleagues or a team from your organization as this will allow you to develop a shared language. There are team discounts available for 3 or more team members attending the course together. 

 

Hear from a past participant:

Testimonial from past course participant Tom L.

Sample Schedule—Subject to Change

This program provides a shared process for problem solving and consensus building that can be applied to many roles, organizations, and industries.

Ideal participants include:

  • Entrepreneurs and “intrapreneurs” seeking new solutions and products
  • Executives and senior managers in leadership roles
  • Product development managers and engineers
  • Individuals and teams looking to creating a more experimental and less risk-averse corporate culture when they return to work
  • Individuals and teams working for more “siloed” organizations and seeking integrated approaches for communication and innovation across teams

 

Hear from a past participant:

Testimonial from past course participant Lisa H.

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Marketing

- Organizations & Leadership

- Strategy & Innovation

Enroll Now!

$4,500