Course Highlights

• Offered jointly with IMD and takes place in person on the IMD campus in Switzerland or on the MIT campus in Cambridge, MA (see the course offering dates for locations)
• Combines marketing, product development, technology assessment, value chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance
• Explore your own approach and style to innovation and leave with a roadmap which supports your company’s strategic goals and accelerates change
• Participate in wide-ranging and challenging discussions, intensive group projects, and live case studies
• Manage the front-end of the innovation process and navigate increasingly unpredictable value chains

Why attend Driving Strategic Innovation?

How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.

Offered jointly with IMD, this course combines marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. Drawing on a dynamic and integrative value chain framework created at MIT, participants learn how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain. Business leaders will explore how to successfully manage strategic innovation from concept to commercialization.

Course experience

Throughout this course, you will participate in wide-ranging and challenging discussions, intensive group projects, and live case studies, with ample opportunities for interaction with faculty and peers. Past participants form a network of innovative thinkers who continue to exchange ideas long after the course ends.

Program themes:

• Incremental and discontinuous strategic innovation are not opposites, they are partners
• We love our customers, but we are always out of equilibrium with them
• We might serve our customers better by talking with people who are not our customers, and never will be
• Good ideas do not just rely on experts, they require non-experts as well
• Innovation thrives when ambiguity is both reduced and enlarged
• Creating value is not the same as capturing value
• Wide-ranging creativity requires discipline
• Bottom-up entrepreneurial innovation thrives under strong, self-confident, top-down leaders

Learn more about the in-person course experience.

Health and Safety

See our on campus healthy and safety policies.

Applying to the course

Qualified candidates are admitted on a rolling, space-available basis, and space is limited. Early application is encouraged and will increase your chances of being accepted. As this course is scheduled to be held in-person, please also allow for Visa processing times.

You can begin the application process by using the red 'Enroll Now' bar at the bottom of the screen.

Have questions?

Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.