A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products or services, it needs a technology strategy that works in concert with its broader competitive strategy. From understanding how to respond to entry by entrepreneurial start-ups, to assessing the value of IP, to managing a portfolio of innovation projects, this course provides managers with actionable frameworks to craft a technology strategy that will enable their firm to create, capture, and deliver value.

This intensive course details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.

Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve, how they are linked, how technologies differ across markets, and how new technologies get accepted.

This program will enable participants to:

• Identify profitable projects for their research dollars and find out how to capture the value of those projects
• Build technical capabilities for products that create value for their customers
• Restructure their organizations to respond to market and technical dynamics
• Implement technology strategies for maximum benefit

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.