Communication and Persuasion in the Digital Age

Communication and Persuasion in the Digital Age

Item No. a056g00000URaZWAA1
Course Dates Format Duration Time Commitment Price
Nov 9–10, 2021 Live Online 2 days 8 hours/day $4,100

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Negotiation & Communication

Grounded in extensive cognitive research on how we learn and observe, Communication and Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to presentations to social media.

Advancements in technology and the rapid proliferation of digital media, data analytics, and online collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and with supporting data.

Edward Schiappa and Ben Shields draw on cutting-edge communication research, theories of persuasion, studies on parasocial interaction, and empirical studies on compelling storytelling to help participants solve problems, make quality decisions, and motivate people. Session topics include speaking persuasively, visual persuasion, communicating quantitative information clearly, and adapting messages to audiences.

You will receive a certificate of course completion at the conclusion of this digital persuasion and communication course. You may also be interested in our Executive Certificates which are designed around a central themed track and consist of several courses. Learn more.

Learn more about the live online experience.

The program will help you leverage new communication skills and harness the power of persuasion to:

  • Influence attitudes and change behaviors in your organization
  • Understand how new technology shapes the way we work and communicate
  • Bring your message and your medium into alignment
  • Support your message with data analytics
  • Manage virtual communications with power and presence
  • Apply the latest research to become a confident and inspiring public speaker
  • Create a compelling story to galvanize and motivate people
  • Adapt and deliver your message across different media channels and to diverse audiences
  • Advance the level of discourse within your organization
     

Sample Schedule—Subject to Change

Effective communicators are valued at all levels of an organization. If your responsibilities include interacting in some shape or form with others, then this program is for you. Typical participants' areas of expertise tend to include:

  • Sales and marketing
  • Planning and development
  • Operations management
  • Strategic partnerships
  • Supply-chain agreements
  • Recruitment and human resources
     
Course Dates Format Duration Time Commitment Price
Nov 9–10, 2021 Live Online 2 days 8 hours/day $4,100

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Negotiation & Communication

Enroll Now!

$4,100