Business Model Innovation for Organizational Transformation

New competitors, digitization of product and service offerings, and unforeseeable events are shaking up our businesses, economies, and global society. While innovation around products and services are necessary to stay ahead, business model innovation is essential for delivering longer lasting competitive advantage. This new online business innovation course demonstrates how exploring your business model logic and its implications for organizational structure, can improve your organization’s approach to innovation and customer value creation.

Taught by business innovation pioneer and MIT Sloan Senior Lecturer Bill Fischer, Business Model Innovation takes a deep dive into how organizations can enhance their competitive advantage and benefits to the customer. As a participant, you’ll learn how to look under the hood of your organization to better understand the business models, corporate culture, and coordinating mechanisms that power it. You'll then explore ways to competitive differentiation by innovating with your organization's value proposition, reimagining the logic of the underlying operating model.

As a participant in this course, you will become an astute business model developer. In doing so, you will learn how to:

• Identify changing customer experiences and how your organization can help meet these needs in a competitive environment.
• Think about innovation more broadly than just technology.
• Articulate your organization’s value proposition in terms that your customer would understand and appreciate.
• Use business model canvases to prototype innovative “what ifs?” for your company.
• Synchronize business models with corporate culture to be mutually reinforced and aligned to create value for your customer.
• Appreciate how ecosystem development can add new ideas to your portfolio of offerings, in ways that traditional value-chains could never achieve.

You will also understand what is required to create a successful corporate innovation ecosystem, where your people can learn, improve, and express their entrepreneurial intentions and capabilities.

Featuring case studies and exercises to prototype your own business and organizational models, this course will equip you with the tools and frameworks to analyze:

• Where your business creates value for customers now, where customers are looking for new value creation, and how and where to create value to meet those needs.
• Internal structure and cultural assumptions: Successful business models are supported by organizational cultures that make it easier, rather than harder, to achieve business objectives. Culture is the outcome of managerial choices, and we will explore what those choices are and how they can be made to work more effectively.

Upon completing this online business innovation course, you will be able to build a coherent and compelling business model narrative to describe and guide your operational managerial choices. You will also understand what is required to ensure a scalable learning culture that both inspires workers to take chances and provides them with the structural elements to do so.

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by clicking the "Add to Cart" button.