Innovation Leadership for Fashion and Luxury Consumer Brands
Dates:
The fashion and luxury industries are facing historic disruption as a result of digital transformation, big data, and social media. Success in these industries now requires new strategies and adaptable, innovative leadership.
The Innovation Leadership for Fashion and Luxury Consumer Brands is designed to provide participants with exclusive insight and a global perspective of the fashion and luxury industry.
Program Details
Focus Areas
Takeaways
Sample Schedule
Program Delivery
Participants
Faculty
Innovation Leadership for Fashion and Luxury Consumer Brands Certificate Track: Management and Leadership Location:
Multiple Tuition:
€16,000 to €25,000 (excluding accommodations) Program Days (for ACE Credit) 5
The Innovation Leadership for Fashion and Luxury Consumer Brands is the result of a unique collaboration between ELLE, the world’s number one fashion media brand, and MIT Sloan Executive Education. The program is designed to provide participants with exclusive insight and a global perspective of the fashion and luxury industry.
During the course of the program, participants will have the opportunity to network with key leaders of the industry and apply the frameworks they are learning to real business challenges they face in their work. As a result of this deep dive into these strategic areas of focus, participants will leave the program better prepared to be leaders in the fashion and luxury industry. Participants will engage in hands-on activities and deep, critical thinking around these modules, with the goal of developing a more innovation-driven and strategic mindset.
The program will leverage relevant case studies and proven frameworks that have immediate applicability to real business challenges. The frameworks presented include strategies for:
Creating, capturing and delivering value
Generating sustainable competitive advantage
Pricing and funnel management
Launching global brands
Understanding consumer behavior and making effective use of demand data
Financial decision making
Increasing supply chain performance and improving operational execution
A program tutor will be assigned to each participant in order to monitor and assist them during the learning process. Program tutors will be responsible for monitoring the Online Campus and answering any questions that may come up during the program.
Please note: The title of this program has changed. The program was previously named "ELLE International Fashion and Luxury Management Program."
Marketing This focus area will deliver strategic frameworks to help participants understand marketing from a value creation and customer-driven perspective. The program will cover core concepts to help participants develop and generate strategic marketing plans. Additionally, faculty will focus on digital technologies and the evolution of marketing as a data-driven science.
Strategy This area of the program will focus on how companies work in a global world, and how organizations can develop value propositions that create, capture and deliver value. The program will cover core concepts such as competitive advantage, global strategy, and staying agile to capitalize on market opportunities.
Leadership The program will equip participants with cross-functional leadership skills to navigate organizational culture and develop a strategic vision to drive change in organizations. Participants will learn how to recognize leadership in their teams, attract and retain talent, receive and deliver feedback, and develop a personal leadership style to contribute to individual and organizational success.
Innovation The area of innovation has been designed to help participants recognize the impact of technology in the fashion and luxury industries. Faculty will guide them through the process of developing and managing a creative culture to transform their organizations. Participants will learn frameworks to anticipate and respond to new trends. Faculty will share design thinking and innovation processes to improve and innovate new products and services.
Control Participants will learn how to design control systems, with an emphasis on strategic alignment. Upon completion of the program, participants will be able to design and implement metric systems to align organizations to reach company goals. Participants will understand the relationship between strategy, economics, and control systems.
Finance The subject focuses on core financial concepts in the fashion and luxury industries. Participants will learn how to understand financial systems, capital markets, mergers and acquisitions, and evaluate strategies to maintain financial stability.
Participants of the Innovation Leadership for Fashion and Luxury Consumer Brands will benefit from:
Lectures and case studies led by MIT Sloan faculty
Best practices from key industry leaders
Time and resources to develop personal projects
Ongoing tools that challenge their thinking and leadership style
Access to the extraordinary innovation ecosystem within and around MIT, including company visits, key industry leaders panels and keynote, and a tour of labs and centers.
Opportunities to form profound connections with program participants and key industry leaders
Upon successful completion of the program, participants will receive a certificate of completion issued by MIT Sloan Executive Education. Participants in the Innovation Leadership for Fashion and Luxury Consumer Brands will also earn credit toward an MIT Sloan Executive Certificate.
The program is divided into four modules and locations: Fast Fashion & Premium Brands (Madrid); Haute Couture & Luxury (Paris); and Innovation (MIT Sloan’s campus). The program’s unique modular structure provides a flexible and dynamic academic setting where participants can broaden their understanding of the fashion and luxury industries and acquire frameworks to face today’s business challenges.
MODULE 1: FAST FASHION & PREMIUM BRANDS (MADRID) In recent years, Spain has become a major leader in the fashion industry with its new business model, fast fashion. Spain has revolutionized the prêt-à-porter concept by taking looks directly from the catwalk to the average consumer. Spain also makes a contribution to the premium brands sector through internationally known brands. In all, what we can absorb from fashion in this sunny country is how fashion and good taste can be made affordable for all budgets.
This first module in Madrid will allow participants to experience first-hand what makes Spain a global leader in the industry. Leaders from the fast fashion and premium brands industries will draw on their expertise and share first-hand why Spain has become a leader in logistics systems and distribution.
Dates: 8-15 March, 2020
MODULE 2: HAUTE COUTURE & LUXURY (PARIS) It’s nearly impossible to discuss fashion without mentioning Paris, the world capital of haute coutureand luxury brands. Paris is a market leader in creativity, design, and trends that have shaped and will continue to shape the global fashion industry. This module will examine the role and influence of haute couture and luxury brands and their impact on the industry.
During sessions in Paris, key industry leaders will offer insight into topics including transforming the brand experience and the role of technology and innovation in the industry.
Dates: 19-26 April, 2020
MODULE 3: INNOVATION (MIT SLOAN'S CAMPUS) At MIT—the epicenter of technology and innovation—participants will focus on strategy, innovation, marketing, financial decision making and operational effectiveness in a digital world. These core topics are presented by MIT Sloan’s internationally renowned faculty, regarded as pioneers in their fields, driven by their groundbreaking research and industry experience.
Dates: 1-5 June 2020
Program Delivery
The program will take place throughout the academic year from February to June and will be offered as either a hybrid (online and on-site classes) or as an online-only format.
The hybrid format will consist of on-site classes where participants will have the opportunity to engage with leaders of the industry and gain first-hand insight into the fashion and luxury industry. Participants will have three options for the hybrid format of the program and one option 100% online:
Global-Europe and US: Participants will attend all three modules in Madrid, Paris, and MIT Sloan’s Campus on-site.
Hybrid Europe/Europe Only: Participants will attend modules in Madrid and Paris and complete the New York and MIT Sloan modules online.
Hybrid US/US Only: Participants will attend the MIT Sloan module on-site and complete the Madrid and Paris modules online.
Online: The online format is 100% online and is tailored to give participants the flexibility to adapt the program to their schedules and study from anywhere.
All participants will have access to videos of the on-site classes, case studies, and other digital materials. Throughout the duration of the program, participants will need to complete a series of online assignments and projects.
The Innovation Leadership for Fashion and Luxury Consumer Brands is designed for: • Professionals in the fashion and luxury sector who seek to enhance management and leadership capabilities. • Professionals from other industries who want to gain an understanding of the global fashion and luxury sector. • Professionals who seek to change careers.
Proficiency in written and spoken English is essential.
Applicants will be accepted on an individual and rolling basis. In addition to the online application, candidates are required to submit:
• CV or résumé • Letter of interest • Copy of passport
Personal interviews will also be conducted as part of the application process.
Please note that faculty are subject to change and not all faculty teach in each session of the program.
Nanyang Technological University Professor, Professor of Marketing, MIT Sloan School of Management
Duncan Simester investigates retail pricing and how customers form inferences about competitive prices from common marketing cues such as sale signs, price endings, installment billing offers, and credit card logos. Simester also investigates how operations research techniques can be used to optimize marketing decisions. His current work explores the long-term costs of stockouts, the long-term impact of promotion decisions, dynamic catalog mailing decisions, and adaptive techniques for the optimal design of pricing and product decisions. Other work investigates the allocation of ownership in channel relationships, and the adaptive design of market research instruments. His research is often inter-disciplinary in nature, using methodologies developed in economics or operations research to make contributions to the academic literature. The research relies heavily on industry participation, and includes many large-scale field tests conducted with a variety of direct marketing companies and other retail firms.
Program Director and Professor, Universidad Complutense de Madrid
Francisco Javier López Navarrete is currently the founder and CEO of Mindway and Program Director. Since 2010, López Navarrete has directed ELLE’s Fashion and Luxury programs with the Universidad Complutense de Madrid.
He studied Public Affairs and has completed graduate studies in Marketing. López Navarrete is also among the youngest graduates of the Owner/President Management Program (OPM) at Harvard Business School.
López Navarrete, a luxury specialist and consultant, has taught strategy for the past 12 years across Spain, Latin America, and the US. He is the author of several books and articles on the fashion and luxury industry. His latest publication is on Fashion Branding.
Senior Associate Dean for Undergraduate and Master's Programs Senior Lecturer in Accounting and Law
Jake Cohen is Senior Associate Dean for Undergraduate and Master’s Programs and a Senior Lecturer in Accounting and Law at the MIT Sloan School of Management.
He oversees MIT Sloan’s portfolio of degree programs, as well as the Offices of Admissions, Student Life, and Career Development. Jake is responsible for setting strategy for the undergraduate and all Master's programs, including the new Master of Business Analytics program. He teaches Financial Accounting to Master of Finance and Executive Education students, as well as Israel Lab, the newest addition to MIT Sloan’s portfolio of Action Learning programs. Jake is a member of the Dean’s Leadership Council, and MIT’s Title IX officer for MIT Sloan.
From 2008 to 2011, Jake was the Dean of the MBA Program at INSEAD, directing strategy and operations for campuses in France, Singapore, and Abu Dhabi. Under his leadership, INSEAD expanded its degree programs and received its highest rankings ever among business school MBA programs. Jake also served as a member of the Deans’ Leadership Team, overseeing every aspect of the academic experience in all programs. In 2012, he spent his post-deanship sabbatical teaching financial management as a Judge Fellow at Cambridge University and as a Research Fellow studying corporate social responsibility reporting at Oxford University’s Smith School of Enterprise and the Environment.
Before becoming dean, Jake was director of the INSEAD-PricewaterhouseCoopers Research Initiative on High Performance Organizations. He was founder, director, and professor of INSEAD’s Business Foundations Program, as well as Affiliate Professor of Accounting and Control and Business Law. Before joining INSEAD in 2003, he was a Senior Teaching Fellow at Harvard Business School in the Accounting & Management Group.
Prior to his academic career, Jake worked as an accountant at KPMG LLP in Philadelphia, and as a mergers & acquisition consultant for PricewaterhouseCoopers LLP in New York City. As an academic, he has consulted for a number of organizations including: BCG; Bain; Blackstone; ArcelorMittal; Schlumberger; Bel; Accenture, and BMO Capital.
Jake holds a JD in corporate law from Syracuse University, an MS in accounting from Whitman School of Management at Syracuse University, and a BS in accounting from Lehigh University. He has completed six executive certificates at Harvard Business School; the AVIRA certificate for senior executives at INSEAD; and is currently participating in Leader to Leader (L2L), MIT’s nationally recognized best-practice leadership development program.
Senior Business Development Manager at Apple Spain, Guest Professor
Mariano Hernández is Senior Business Development Manager at Apple Spain, participates as lecturer at the Escuela Superior de Ingenieros de Telecomunicaciones of Madrid, as well as at the Universidad Complutense de Madrid, and at the Instituto de Estudios Bursátiles where he teaches innovation.
Since 2000, his areas of interest have been the impact of technology on customer expectations and how it affects corporate strategies. He has done different studies on these areas and has recently published the book, Digital Transformation and Corporate Ecosystem.
Previously, he has held positions as Head of Business Development for Advanced Services for Sun Microsystems for southern Europe, as well as regional director for EDS / HP Services in Spain.
He holds a degree in Physics from the Complutense University of Madrid, an MBA from the Organización Industrial de Madrid, PMI & ITIL Master certified by ISEB.
Please note this program uses a special application form.
Fashion Forward Leadership Education
MIT Sloan Executive Education, together with ELLE International, created a unique educational experience designed to grow a new generation of leaders in the fashion and luxury industry. ELLE International sees the program evolving into the standard for leadership and management development program in the fashion and luxury field, and a hub of a powerful and engaged network of alumni.
Innovation is changing the world of fashion and luxury
Duncan Simester emphasizes the importance of thinking in decision-making and the role of digital innovation and disruption in the fashion and luxury industry.
Program Insights
"Industry leaders will participate as keynote speakers and roundtable panelists, who will provide an insider perspective and share best practices of the industry." - Francisco J. López Navarrete
"As a major player in the fashion and luxury sector, ELLE has always shared its expertise with readers." - Constance Benqué, CEO of ELLE France and International
"We have a great deal of experience working with leading organizations worldwide and developing principled, innovative leaders." - David Schmittlein, Dean of MIT Sloan School of Management
"...you'll learn frameworks you can take back into the fashion and luxury world and innovate with." - Kristin Zecca, Program Director at MIT Sloan Executive Education
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MIT Sloan Alumni Discount
To take advantage of your discount, enter the Referral Code ALUM20 on your application form. Discount is valid on all MIT Sloan Executive Education open enrollment programs held in Massachusetts and cannot be combined with any other discount.
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