Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

There are many myths about entrepreneurship. For example, that successful entrepreneurs are born, not made. Or that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; entrepreneurship is a skill that can be taught.

Led by Bill Aulet—MIT Professor, Managing Director of The Martin Trust Center for MIT Entrepreneurship, and longtime successful entrepreneur—this new entrepreneurship course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures.

In this entrepreneurship training course, you will learn how to hone entrepreneurial skills and follow a framework for startup success.

You will leave this course with a better understanding of:

• The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers
• How to conduct primary market research—and why the quality of this research has an outsized impact on the success of your venture
• How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors
• The steps and resources required to scale a business
• Entrepreneurship as a framework to assess and improve antifragility in teams and companies

Entrepreneurship is not a science nor an art—it’s a craft that can be honed. This intensive, short, entrepreneurship training course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market.

Taught in a highly interactive, action-oriented workshop style, this course introduces participants to the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs.

Course content stresses the importance of the initial discovery phase, from brainstorming about products and services to defining potential customers. You will learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors. You will leave this course with a comprehensive view of how to make, market, and sell a product that people want to buy. 

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by clicking the "Add to Cart" button.