Course Highlights

• Provides a powerful framework for transforming businesses on two dimensions—knowing customers better and optimizing business design
• Leaves you with the tools to think about and communicate your business strategy internally, make decisions about what to focus on next, and critically consider developing important capabilities
• Confers a certificate of course completion from the MIT Sloan School of Management

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Why attend Digital Strategies for Transforming Your Business?

In this period of digital disruption, businesses focused narrowly on value chains are at a disadvantage. Next-generation enterprises need to think more broadly about their business ecosystems, leverage digitization strategy to understand their customers better, and establish options for future success. Drawing on cutting-edge research, this course engages participants in a framework for seizing on all the above.

To thrive in a digitized universe, merely tweaking the management practices that led to past success will not be enough. Businesses of all sizes need to evaluate the strategic implications of digital disruption and create a future-proofed digital business model. Many enterprises will need to completely reinvent their organizations and substantially change their processes.

Despite this urgency, leaders often lack a common language to assess the degree of threat that digital disruption poses to their business and—more importantly—the language to create a compelling vision for their enterprise’s success.

Drawing on cutting-edge research conducted at MIT Sloan’s Center for Information Systems Research (CISR), this course provides a powerful framework for transforming businesses on two dimensions: knowing customers better and optimizing business design.

Course Experience

Through hands-on assessments, exercises, lectures, case studies of high-performing companies, and lively discussions, you will endeavor to answer key questions that will ultimately inform your organization’s digitization strategy including:

1. Which digital business model is best for your enterprise’s future?
2. What is your digital competitive advantage?
3. How will you innovate to reinvigorate and renew your digital business model?
4. Do you have the crucial capabilities to reinvent the enterprise?
5. Do you have the metrics, governance, and leadership to make the transformation happen?

Learn more about the live online experience. 

Applying to the Course

We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the blue 'Enroll Now' bar at the bottom of the screen.
 

Health and Safety

See our on campus healthy and safety policies.

Have Questions?

Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.