Social Media Strategy: Creating Engagement, Insight, and Action
Social Media Strategy: Creating Engagement, Insight, and Action
| Course Dates | Format | Duration | Time Commitment | Price |
|---|---|---|---|---|
| Sep 18-Nov 5, 2024 | Self-Paced Online (date based) | 6 weeks | 6-8 hours/week | $2,950 |
Tracks
Digital Business
Certificate Credits
2.0 EEUs
Topics
- Marketing
- Organizations & Leadership
- Strategy & Innovation
Course Highlights
- This self-paced online course is the definitive guide to harnessing social media effectively and ethically to achieve your organizational goals
- This course runs over 6 weeks with an estimated 6-8 hours per week of study time
- This course is delivered in our Self-Paced Online format which enables you to participate at your own pace within weekly modules
- You will learn through a variety of formats including: interactive videos, practice quizzes, presentations, assignments, and discussion forums
- You will have access to a Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have
- You will earn a certificate of course completion from the MIT Sloan School of Management
Course Snapshot
Why attend Social Media Strategy?
By enabling us to both consume and share content with a simple tap of a screen, social media has empowered people, and organizations, to shape public opinion and drive action like never before. This has given companies the opportunity to enhance their consumer loyalty and engagement, but has also raised questions around the influence social media may have on our behavior.
The program draws on evidence-based, cross-disciplinary research from Sinan Aral’s latest book, The Hype Machine, which investigates the ways in which social media affects our decision making and shapes the world we live in. Guided by industry experts, this program moves from theory into strategic application, providing you with the tools and frameworks to navigate the perils of social media and leverage its promise within your organization. In addition, the course will teach you to enhance your digital marketing strategy using powerful techniques and a deep understanding of the science behind social media.
Learn more about the self-paced online experience.
Learn more about the GetSmarter course experience. Learn more about GetSmarter technical requirements.
Applying to the Course
Enrollment for this course is done through the GetSmarter website. You can begin the application process by using the red Enroll Now bar at the bottom of the screen and clicking on the “Go to GetSmarter Site” button.
Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.
The course begins with a focus on the neurological and economic forces underpinning social media, as well as the technologies and trends that contribute to the ongoing production and development of social media, or the ‘Hype Machine’. The program offers key tools for leveraging social media’s potential within your organization, and tactics to improve your social media strategy such as microtargeting, viral advertising, and influencer marketing. In addition to this, you’ll investigate ethical issues relating to social media and the impact the Hype Machine has on privacy and democracy. You’ll also explore evolving trends that may impact your strategy in the future.
Sample Schedule—Subject to Change
The course is designed to provide business leaders and marketing professionals with an understanding of how social media affects the business, organization, or society in which they operate. The tools and frameworks taught in the course can be applied across a wide number of contexts to help professionals navigate the complexity of social media and leverage it to engage audiences and drive action.
GetSmarter™, a brand of 2U, Inc., partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.
Technology meets academic rigor in our people-mediated model which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions.
| Course Dates | Format | Duration | Time Commitment | Price |
|---|---|---|---|---|
| Sep 18-Nov 5, 2024 | Self-Paced Online (date based) | 6 weeks | 6-8 hours/week | $2,950 |
Tracks
Digital Business
Certificate Credits
2.0 EEUs
Topics
- Marketing
- Organizations & Leadership
- Strategy & Innovation