Managing Product Platforms: Delivering Variety and Realizing Synergies

Managing Product Platforms: Delivering Variety and Realizing Synergies

Item No. a056g00000URaZcAAL
Course Dates Format Duration Time Commitment Price
Sep 12-15, 2022 Live Online 4 days 4 hours/day $3,900

Tracks

Technology and Operations

Certificate Credits

2.0 EEUs

Topics

- Financial Management

- Operations

- Systems Thinking

Course Highlights

  • This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers
  • This course introduces participants to the concept of “commonality" or product platforms—the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family
  • You will be exposed to a range of strategies, from product platform, to supply chain platform, to industry platforms
  • You will be offered the opportunity to schedule a private 15-minute consulting session with faculty member Bruce Cameron to discuss any individual issues or concerns facing your organization
  • You will earn a certificate of course completion from the MIT Sloan School of Management

 

Featured content

 

Why attend Managing Product Platforms?

Companies from Lockheed Martin to GE use product platform strategies to deliver more variety to their customers and compete more effectively. For example, Black and Decker uses shared motors and batteries across a range of power tools. These firms realize quicker new market entry and reduced costs but, in order to do so, they must orchestrate complex, multi-product development projects.

However, recent research suggests that many firms fail to earn a return on their platform investments. This work has uncovered that many firms face systemic pressure to diverge from their platform sharing. Several cases studied realized less than half of their platform sharing goals. Are these failures the result of a flawed product platform management strategy or poor execution?

This executive business course focuses on helping companies develop strong platform strategies and execution programs by teaching executives how to understand the managerial levers necessary to operate in complex environments. As a participant in this course, you’ll be exposed to a range of strategies, from product platform, to supply chain platform, to industry platforms. The course content draws on case examples from a diversity of industries and includes opportunities for you and your peers to share and discuss industry experience.

 

Course experience

This product platform management course introduces participants to the concept of “commonality" or product platforms—the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family. Successful product platform management software allows companies to develop better products more easily, improve product family planning and lifecycle management, and increase corporate profitability. Learn how you can develop a strong platform strategy that will deliver ROI for your organization.

The course teaches the management of product platforms through a combination of lectures, case studies, breakout sessions, and group problem solving. Case studies covered in the course include GE Healthcare, Lockheed Martin, DG Flugzeubau, Siemens Rail, Joint Strike Fighter, and Google. Topics covered include the strategic marketing of product families, financial evaluation of platform proposals, building incentives for distributed platform execution, structuring development programs, and supply chain platforms.

As part of the live online session, you will also be offered the opportunity to schedule a private 15-minute consulting session with faculty member Bruce Cameron to discuss any individual issues or concerns facing your organization.

Learn more about the live online experience.   

 

Applying to the course

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have questions?

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

As a participant in this course, you will learn

How to analyze the difference between a company-centric platform strategy and a more open “industry platform” strategy such as at Apple, Microsoft, Google, and Facebook. You will analyze the differences in intent between product platforms and industry platforms and identify the boundaries of such strategies. You will also learn how to identify the management levers related to your supply chain as a function of the boundaries of your platform strategy and your firm’s cost structure.


At the conclusion of this course, you will have a clear understanding of

  • Named platform strategies and past corporate examples
  • Criteria for evaluating market conditions for which the strategy is or isn’t appropriate
  • Management levers for use in complex programs
  • Key performance indicators for successful platform development
  • Benchmark savings and investment sizing data from other firms
  • Knowledge and examples of failure modes from past platform efforts
  • The differences among industry platforms, supply chain platforms, and product platforms

 

It helped me to identify which strategy to use according to which situation and when to use it. Bruce is such a great professor; everything he delivers is so clear, even all the heavy content that the course has in order to deliver a better understanding. This was such a practical and thoughtful program.

 

Sample Schedule—Subject to Change

This executive business course is designed primarily for leaders in strategy, marketing, product development, procurement, and supply chain management roles.

It is of particular benefit to executives from technology-driven industries with engineered products and services such as:

  • Automotive, high tech, manufacturing, railway, heavy vehicles, aerospace, defense, electronics, machinery, healthcare
  • OEMs and suppliers

 

One of the most valuable courses offered... Bruce is an excellent lecturer with breath and depth of knowledge. Case studies are diverse and applicable to wider audience.

 

Course Dates Format Duration Time Commitment Price
Sep 12-15, 2022 Live Online 4 days 4 hours/day $3,900

Tracks

Technology and Operations

Certificate Credits

2.0 EEUs

Topics

- Financial Management

- Operations

- Systems Thinking

Enroll Now!

$3,900