Developing and Managing a Successful Technology Strategy

Developing and Managing a Successful Technology Strategy

Item No. a056g00000URaMpAAL
Course Dates Format Duration Time Commitment Price
May 20–21, 2021 Live Online 2 days 8 hours/day $4,100
Jul 7–8, 2021 Live Online 2 days 8 hours/day $4,100

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Strategy & Innovation

This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.

A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products or services, it needs a technology strategy that works in concert with its broader competitive strategy. From understanding how to respond to entry by entrepreneurial start-ups, to assessing the value of IP, to managing a portfolio of innovation projects, this program provides managers with actionable frameworks to craft a technology strategy that will enable their firm to create, capture, and deliver value.

Please note, the February 4-12, 2021 session will take place over four days on February 4-5 and February 11-12 with no class scheduled on the days in-between.

The application deadline for this course is 3 days prior to course start. 

(This program was previously named Developing and Managing a Successful Technology and Product Strategy)

Learn more about the live online experience

Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted. This program will enable participants to:

  • Identify profitable projects for their research dollars and find out how to capture the value of those projects
  • Build technical capabilities for products that create value for their customers
  • Restructure their organizations to respond to market and technical dynamics
  • Implement their strategies for maximum benefit

Sample Schedule—Subject to Change

This program is essential for senior general and technical executives involved in developing, managing, or marketing technology or products, or with managing organizations that sell their products in rapidly changing markets. The program will be most beneficial for:

  • Managers in technology-intensive organizations
  • Marketing and business development executives in technology organizations
  • R&D managers in any organization
  • Titles of past participants have included:
  • CEO
  • President
  • COO
  • Executive VP
  • Head of R&D; Engineering; Manufacturing & IS
  • VP of Marketing & New Venture Development
  • Chief Technologist
  • Corporate Planner; Strategists
Course Dates Format Duration Time Commitment Price
May 20–21, 2021 Live Online 2 days 8 hours/day $4,100
Jul 7–8, 2021 Live Online 2 days 8 hours/day $4,100

Tracks

Strategy and Innovation

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Strategy & Innovation

Enroll Now!

$4,100

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