Thousands of people globally have registered for the MIT Sloan Executive Education INNOVATION@WORK Webinar Series. During these complimentary, live events attendees hear from MIT Sloan’s renowned faculty about a variety of cutting-edge topics, including how the world’s most successful organizations stay on top; how to bridge the gap that exists between IT and business leaders; and how to manage the risks and opportunities of social media in the workplace.

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Previously Recorded Webinars:

      • Understanding the Customer Decision Process: Why Good Products Fail with Professor Duncan Simester. Recorded on March 5, 2014.

        MIT Sloan Professor Duncan Simester discusses the customer evaluation process of products and services, as well the role of branding in the consumer decision process, and how customers make trade-offs. This event illustrates how customers search for information, how they make inferences about products/services and companies, and ultimately how these factors impact their purchasing decision. Watch Now > >

        Duncan Simester teaches in Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain, Strategic Marketing for the Technical Executive, and the Global Executive Academy.

      • Useful Does Not Always Mean Used with Nelson Repenning.  Recorded on December 12, 2013.

        MIT Sloan Professor Nelson Repenning shares real-world examples of how organizations can increase adoption of business improving tools, technologies, and processes—from lean production methods to virtual communication systems. Watch Now > >

        Nelson Repenning teaches in Implementing Improvement Strategies: Practical Tools and Methods and Business Dynamics: MIT's Approach to Diagnosing and Solving Complex Business Problems.
         
      • Systematic Innovation by Design with Steven Eppinger. Recorded on September 12, 2013.

        MIT Sloan Professor Steven Eppinger—author of one of the most widely used texts on product development—speaks about how the essential elements of “design thinking” can be applied with great success to product and service innovation. Watch Now > >

        Steven Eppinger teaches in Managing Complex Technical Projects and Systematic Innovation of Products, Processes, and Services.
      • Understanding and Unlocking the Potential of Innovation, Entrepreneurship, and Intrapreneurship with Bill Aulet. Recorded on February 28, 2013.

        MIT Senior Lecturer and serial entrepreneur Bill Aulet discusses how to better understand and explore successful examples of entrepreneurship and innovation in the global marketplace. This webinar is also an opportunity to hear the latest trends in the marketplace and academia, as well as Aulet’s thoughts on them. Watch Now > >

        Bill Aulet teaches in the Entrepreneurship Development Program and Energy Innovation: MIT's Approach to Discovering and Realizing Energy Opportunities.

      • Social Media @Work: Managing Risks and Opportunities with John Akula. Recorded on November 1, 2012.

        Social media in the workplace Facebook, Twitter, LinkedIn, and other platforms is expanding at a dizzying pace. New technologies and business models have raced ahead, and the law is playing catch-up. Every day business managers face many new questions, often with legal implications, but find few clear answers. How should a manager approach risks and opportunities in this shifting, uncertain legal environment? Watch Now > >

        John Akula teaches in Essential Law for Executives: The MIT Advantage.

      • IT Is From Venus, Non-IT Is From Mars: Bridging the IT and Business Leader Divide to Improve the Business Value of IT with George Westerman. Recorded on July 26, 2012.

        In many companies, the relationship between IT departments and business leaders is like a troubled marriage. Miscommunication is rife, leaving executives struggling to improve the situation. Dr. George Westerman, research scientist at the MIT Center for Digital Business and author of the recent Wall Street Journal article "
        IT Is From Venus, Non-IT Is From Mars," knows that transparent communication can help. Watch Now > >

        George Westerman teaches in Essential IT for Non-IT Executives.

      • High Velocity Organizations: How the World's Best Organizations Learn their Way to Greatness with Steven Spear. Recorded on March 29, 2012.

        How do some organizations achieve exceptional levels of sustained improvement and performance that put their rivals to shame? This 60-minute webinar, which samples key content from Spear's popular MIT Sloan Executive Education course, will prove that sustainable competitive advantages can be won by creating the capacity within an organization to improve and innovate faster and more consistently. Watch Now > >

        Steven Spear teaches in Creating High Velocity Organizations.

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