Leadership by Design: Innovation Process and Culture

Dates:

NEW PROGRAM
Highly successful companies, such as Tesla, Apple and Procter & Gamble innovate continuously, enabled by design practice, design culture, and design leadership. These firms connect with customer needs and emotions to create compelling products and services through collaborative team design and development processes. This program will introduce participants to effective design leadership and demonstrate how it positively affects every facet of a product or service by encouraging and guiding innovation, empathy, execution, and delivery.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Rama Krishna K: Design is a very complex topic to address in two days. Introducing art aspect into design makes it even complex. I clearly see the amount of thoughts that the instructor put into this course to convey the complex process of design into practice. The hands-on attitude is required for a designer and being out-of-comfort zone while designing ignites creativity...fantastic way to convey the message...... Having said that, the activities are little long at times. My only recommendation is to have, some pre-reading material (so that all audience will be on same learning ground), and more case studies for critic will certainly keep audience engaged and deep dived. Overall, I loved this course and good learning's to take back. Special appreciation for the instructors for daring to convey the complex design process to executives.

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  • Jayakrishna V: The course was designed well but I would just state it as Design: Innovation Process and Culture rather than Leadership by Design : Innovation Process and Culture. The material in class and strategies discussed seemed more oriented towards selling products using a good design. It was extremely helpful in terms of the integrated approach and developing a vision. The course would be very helpful If stress could be laid more on the leadership part of design and applicability thereof. In terms of analyzing products and where design helped make a difference this was a huge thumbs up!. Overall a nice course which I believe will blend with the other courses offered for certification.

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  • Eric R: This is a tough topic to convey in such a short amount of time, but I will say that Matt did an admirable job. I found the course very helpful and I think it would be good for anyone who is responsible for bringing products to market. So on that basis, I give it a very postivei recommendation. I was a bit surprised given the title of the course that we didn't spend more time on the leadership aspect. I did understand that the leadership comes organically out of applying these techniques. But nevertheless, I would have appreciated more guidance on how to actually go about that, as I know there are a lot of hurdles in changing organizational culture. It could be that the course could have fulfilled this goal with an extra day.

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  • Aris T: A great fit between theory and practice. And a better design thinking course than most design thinking courses.

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  • Jun E: The innovation process is clearly described and the friction points between designers, engineers and management are discussed. Hands-on experience on some aspects of the process was interesting.

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  • Italo F: I liked it in general, but I had another expectation about this course. You should review the description. It was very much focused in product and almost nothing in service.

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  • Abdul R: Matt was a super teacher. I enjoyed the practical examples and also his sharing of his valuable experiences. The content was relevant to today.

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  • Natália Duarte F: This was my first course with MIT Executive Education, so I didn't have any expectations, although I had in mind that I would leave the classes with new experiences and some new knowledge. In general, the course was good: we had the lectures and the practical part, which was fun and helped me to get to know more people. But, in my opinion, the interviews and the prototype exercise were too long, so we didn't have time to go deeper on lectures and discussions in class. Nevertheless, I would recommend this program if you are looking for something “hands on”, that will help you to understand the design process.

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  • Olivier M: It's a great topic but this very first session was not aligned with the goals discribed in the brochure and was not aligned with any strong process and consistant surveys/ research MIT usualy delivers.

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  • Sam A: Poorly managed class. Perhaps because it was new and the instructor was new to MIT. The content was weak and the discussion was unfulfilling. Lots of potential without the execution.

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Human Centered Design Means Better Products--and Better Leadership

There is a shift happening in innovative product design--and it's putting people at the center of it. "It's about talking to your users and stakeholders and then going back and expressing those needs and emotions to the organization in order to innovate and problem solve," says Matt Kressy.