The October session will take place on original dates but in a virtual format (live online). Please view the "Live Online Offering" tab for additional information on this virtual session.
Successful companies create compelling, disruptive products and services by cultivating a culture of design thinking—and by putting people at the center of their process. These firms innovate continuously by connecting with customer needs and emotions and demonstrating effective design leadership. Learn how enable this design culture at your organization to achieve buy-in for your vision and create solutions that consumers love.
Leadership by Design: Innovation Process and Culture
Certificate Track:
Strategy and Innovation
Location:
Cambridge, Massachusetts
Tuition:
$4,300 (excluding accommodations)
Program Days (for ACE Credit) 2
Download the Leadership by Design program brochure
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This new program helps individuals and teams understand and practice human-centered design. You will learn both strategic and hands-on techniques for structured exploration through prototyping. You will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation.
Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned. This program is led by Matthew S. Kressy, creator and Director of Integrated Design & Management (IDM).
Course content includes:
The tools presented in the program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.
By applying a human-design centered approach to leadership, you’ll be able to conceive of radically innovative solutions to multifaceted problems, create a vision that gets buy-in from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.
Participants in this course will:
Teams from the same organization that attend this course will:
The October session of this course will be presented live online using the Zoom platform. Class size is limited to facilitate networking among peers and allow ample opportunities to pose questions directly to faculty.
What to expect from this live online course:
To make the most of the experience, we recommend:
Attendance throughout the program is required to earn a certificate of completion. Please note that this live online course will be credited as an “in-person” program for the purpose of meeting Executive Certificate or Advanced Certificate for Executives requirements.
We look forward to seeing and hearing from you online!
Sample Schedule—Subject to Change
| DAY 1 SAMPLE | |
| 9:00 AM - 11:30 AM |
Leadership and Design Process - Exploration, Empathy and Expression; Creation; What is good design? What is a good culture?; Love |
| 11:30 AM - 1:30 PM |
Exploration & Empathy (Field Exercise with working lunch) - Interviews & Photos; Observations & Video; Dialog & Need Statements |
| 1:30 PM - 2:30 PM | Expression |
| 2:30 PM - 4:00 PM |
Expression (Studio Exercise) - Photo Essay; Video; Image Boards; Personas; Storytelling |
| 4:00 PM - 5:00 PM | Group Presentations |
| 5:00 PM - 6:00 PM | Networking Reception |
| DAY 2 SAMPLE | |
| 9:00 AM - 11:30 AM |
Creating Vision & Emotional Value - Strategy; Vision and Leadership; Balance (vision vs. feasibility vs. viability); Testing and Selection; Case: Saltshooter |
| 11:30 AM - 1:40 PM |
Making Demo and Emotional Prototyping (Studio Exercise with working lunch) - Sketching Demo + Exercise; Sketch Modeling Demo + Exercise; Rendering Demo; Hot glue Demo + Exercise. - Introduce Design Challenge: Teams form strategies and review; Materials provided; Build -> test -> iterate |
| 1:40 PM - 2:25 PM | Design Review |
| 2:25 PM - 4:00 PM | Leadership and Excellence—Program Reflection |
This program provides a shared process for problem solving and consensus building that can be applied to many roles, organizations, and industries. Ideal participants include:
Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between.
Kressy believes in interdisciplinary, design-driven product development derived from deep user research, creative concept generation, and rapid prototype iteration. He is passionate about teaching this approach to the design process. In fact, since 1999, Kressy has co-taught collaborative courses in product design and development at top design and business schools including the MIT Sloan School of Management, the Rhode Island School of Design (RISD), and Harvard Business School.
As IDM director, Kressy leads curriculum development and teaches the track’s primary and required courses. He holds a BFA in industrial design from RISD.
Stefano O: This course will make you understand the power of empathy and compassion in user-centered design. A must-take course by any leader
Vanita G: Overall, the session was great! The design framework was comprehensive and well presented. I gained a great appreciation and understanding of the power of storytelling via team exercises, reminding me that the customer experience should always be a critical narrative in the design. This narrative is often lost on the design journey.
Sarah A: It was an amazing experience, I learned a lot form each one.
Lisa H: I loved this class! Matt is an exceptional professor and offers well organized lectures complemented by activities to practice the skills learned. This course centers you on the importance of the Customer and bringing together diverse teams to create a desirable, feasible and viable experience.
Jia X: This program covered product innovation from the perspectives of process, culture, etc. within an organization. Real case studies are discussed and high engaging exercises are conducted during the two-day program.
Joseph T: This class was fantastic. Matt is clearly an expert in his field and delivered engaging content throughout the session. If you are looking for a course to help you refocus on what's important, the customer, then I highly recommend this course.
Shaikha Al N: Great course with good delivery and perfect insights.
Almerinda M: Hearing about the Professor's experiences in design & innovation was fascinating!
Mike B: Matt does an excellent job of immersing you in the process through examples that build throughout the course. I was able to pick up a lot of new insights that I can incorporate with my client engagements.
Aldo B: Great professor. A space to reflect in the relevance of design in today management.
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There is a shift happening in innovative product design--and it's putting people at the center of it. "It's about talking to your users and stakeholders and then going back and expressing those needs and emotions to the organization in order to innovate and problem solve," says Matt Kressy.
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