NEW PROGRAM
Highly successful companies, such as Tesla, Apple and Procter &
Gamble innovate continuously, enabled by design practice, design culture,
and design leadership. These firms connect with customer needs and
emotions to create compelling products and services through
collaborative team design and development processes. This program will introduce participants to effective design
leadership and demonstrate how it positively affects every facet of a product or service by
encouraging and guiding innovation, empathy, execution, and delivery.
Leadership by Design: Innovation Process and Culture
Certificate Track:
Strategy and Innovation
Location:
Cambridge, MA
Tuition:
$3,900 (excluding accommodations)
Program Days (for ACE Credit) 2
Leadership by Design will help both individuals and teams understand and practice human-centered design. Participants in this program will learn both strategic and hands-on techniques for structured exploration through prototyping. They will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning, all resulting in successful innovation. It is intended to introduce the concepts of human-centered design to individuals and teams who are not already familiar with these design-based concepts and their application.
Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world-renowned. This program is led by Matthew S. Kressy, creator and Director of Integrated Design & Management (IDM).
Course content includes:
The tools presented in the program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.
By applying a design-centered approach to leadership, you’ll be able to conceive of radically innovative solutions to multifaceted problems, create a vision that gets buy-in from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.
Participants in this course will:
Teams from the same organization that attend this course will:
This program provides a shared process for problem solving and consensus building that can be applied to many roles, organizations, and industries. It is intended to introduce the concepts of human-centered design to individuals and teams who are not already familiar with these design-based concepts and their application. Ideal participants include:
Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between.
Kressy believes in interdisciplinary, design-driven product development derived from deep user research, creative concept generation, and rapid prototype iteration. He is passionate about teaching this approach to the design process. In fact, since 1999, Kressy has co-taught collaborative courses in product design and development at top design and business schools including the MIT Sloan School of Management, the Rhode Island School of Design (RISD), and Harvard Business School.
As IDM director, Kressy leads curriculum development and teaches the track’s primary and required courses. He holds a BFA in industrial design from RISD.
| DAY 1 SAMPLE | |
| 9:00AM - 10:30AM |
Design Process and Culture - Exploration, Empathy and Expression; Creation; What is good design? What is a good culture?; Love |
| 10:30AM - 12:30PM |
Exploration & Empathy (Field Exercise) - Interviews & Photos; Observations & Video; Dialog & Need Statements |
| 12:30PM - 1:30PM | Networking Lunch |
| 1:30PM - 3:30PM |
Expression (Studio Exercise) - Photo Essay; Video; Image Boards; Personas; Storytelling |
| 3:40PM - 6:00PM | Presentations |
| DAY 2 SAMPLE | |
| 9:00AM - 10:30AM |
Creation - Strategy; Vision and Leadership; Balance (vision vs. feasibility vs. viability); Testing and Selection; Case: Saltshooter |
| 10:30AM - 12:30PM |
Making Workshop |
| 12:30PM - 3:30PM |
Functional Prototyping (Studio Exercise) - Introduce Design Challenge: Race Car; Teams form strategies and review; Materials provided; Build -> test -> iterate (Includes working lunch) |
| 3:30PM - 4:30PM | Race |
| 4:30PM - 5:00PM |
Process Discussion - Process and leadership; General Reflections; Take-aways; Concluding remarks |
There is a shift happening in innovative product design--and it's putting people at the center of it.
VIEWStudents prepare for real-world product development through hands-on collaboration.
VIEWThe Integrated Design and Management Program blends creativity, analysis, and empathy.
VIEWCacophony has taken over Matt Kressy’s MIT class. But the noise is planned, and soon, he hopes, it will become music.
VIEWMatthew S. Kressy named to lead, develop, and teach new track.
VIEWIt’s a pretty safe bet that if you’re a mechanical engineer, you know the bare minimum about industrial design and even less about business. This makes for some pretty distinct silos that should in fact be actively collaborating over the course of product development.
VIEWThe benefit of bringing together students from different backgrounds—engineering, business, and industrial design—represents the students’ first real-world lesson.
VIEWA new master's degree route at MIT will harness the power of design, management and engineering.
VIEWSam J: Good delivery and great insights.
Dinesh A: Like stated in another review - I felt this was more of 'Innovation Culture' with Design rather than 'Leadership' by Design. Having said that - I was very pleased with the 'MIT' experience; Unbelievable couple of days, superbly organized that deserves a 5-star rating. The topic is such that it cannot have very 'clear-cut' content; Matt was excellent with his explanations and examples; I did feel however that the content of the course needs a bit of a boost. Overall, pretty happy with my first MIT experience; coming back soon.
Abdul R: Matt was a super teacher. I enjoyed the practical examples and also his sharing of his valuable experiences. The content was relevant to today.
Italo F: I liked it in general, but I had another expectation about this course. You should review the description. It was very much focused in product and almost nothing in service.
Jun E: The innovation process is clearly described and the friction points between designers, engineers and management are discussed. Hands-on experience on some aspects of the process was interesting.
Aris T: A great fit between theory and practice. And a better design thinking course than most design thinking courses.
Eric R: This is a tough topic to convey in such a short amount of time, but I will say that Matt did an admirable job. I found the course very helpful and I think it would be good for anyone who is responsible for bringing products to market. So on that basis, I give it a very postivei recommendation. I was a bit surprised given the title of the course that we didn't spend more time on the leadership aspect. I did understand that the leadership comes organically out of applying these techniques. But nevertheless, I would have appreciated more guidance on how to actually go about that, as I know there are a lot of hurdles in changing organizational culture. It could be that the course could have fulfilled this goal with an extra day.
Jayakrishna V: The course was designed well but I would just state it as Design: Innovation Process and Culture rather than Leadership by Design : Innovation Process and Culture. The material in class and strategies discussed seemed more oriented towards selling products using a good design. It was extremely helpful in terms of the integrated approach and developing a vision. The course would be very helpful If stress could be laid more on the leadership part of design and applicability thereof. In terms of analyzing products and where design helped make a difference this was a huge thumbs up!. Overall a nice course which I believe will blend with the other courses offered for certification.
Rama Krishna K: Design is a very complex topic to address in two days. Introducing art aspect into design makes it even complex. I clearly see the amount of thoughts that the instructor put into this course to convey the complex process of design into practice. The hands-on attitude is required for a designer and being out-of-comfort zone while designing ignites creativity...fantastic way to convey the message...... Having said that, the activities are little long at times. My only recommendation is to have, some pre-reading material (so that all audience will be on same learning ground), and more case studies for critic will certainly keep audience engaged and deep dived. Overall, I loved this course and good learning's to take back. Special appreciation for the instructors for daring to convey the complex design process to executives.
Sam A: Poorly managed class. Perhaps because it was new and the instructor was new to MIT. The content was weak and the discussion was unfulfilling. Lots of potential without the execution.
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There is a shift happening in innovative product design--and it's putting people at the center of it. "It's about talking to your users and stakeholders and then going back and expressing those needs and emotions to the organization in order to innovate and problem solve," says Matt Kressy.
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