Communication and Persuasion in the Digital Age

Communication and Persuasion in the Digital Age

Item No. a046g00000PI9C1AAL

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Negotiation & Communication

Course Highlights:

  • This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers
  • You will learn how to become a successful communicator in person and in virtual contexts: from group discussions to presentations to social media
  • Session topics include speaking persuasively, visual persuasion, communicating quantitative information clearly, and adapting messages to audiences
  • You will earn a certificate of course completion from the MIT Sloan School of Management

 

Why attend Communication and Persuasion in the Digital Age?:

Grounded in extensive cognitive research on how we learn and observe, Communication and Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to presentations to social media.

Advancements in technology and the rapid proliferation of digital media, data analytics, and online collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and with supporting data.

 

Course experience:

Edward Schiappa and Ben Shields draw on cutting-edge communication research, theories of persuasion, studies on parasocial interaction, and empirical studies on compelling storytelling to help participants solve problems, make quality decisions, and motivate people. Session topics include speaking persuasively, visual persuasion, communicating quantitative information clearly, and adapting messages to audiences. You will also benefit from small group discussions.

Learn more about the live online experience.    

 

Applying to the course:

We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.

You can begin the application process by using the red Enroll Now bar at the bottom of the screen.

 

Have questions?:

Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.

 

Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.

 

As a participant in this course, you will learn:

how to leverage new communication skills and harness the power of persuasion to:

  • Influence attitudes and change behaviors in your organization
  • Understand how new technology shapes the way we work and communicate
  • Bring your message and your medium into alignment
  • Support your message with data analytics
  • Manage virtual communications with power and presence
  • Apply the latest research to become a confident and inspiring public speaker
  • Create a compelling story to galvanize and motivate people
  • Adapt and deliver your message across different media channels and to diverse audiences
  • Advance the level of discourse within your organization
     

I think this program was great! You will learn to persuade and influence at all levels. This is not an exaggeration. I took this program almost a year ago and I am still using all of the tools that I learned here. They work in different ways depending on my audience and situation, etc. The faculty for this program are excellent are you will really enjoy it.

Sample Schedule—Subject to Change

This program is designed for:

Effective communicators are valued at all levels of an organization. If your responsibilities include interacting in some shape or form with others, then this program is for you. Typical participants' areas of expertise tend to include:

  • Sales and marketing
  • Planning and development
  • Operations management
  • Strategic partnerships
  • Supply-chain agreements
  • Recruitment and human resources
     

Very informative and delivered in high energy format. Talks were backed up by lots of recent examples to make it relevant and up to date. Well researched. All slides and resources easily available after the course finished which is always helpful. Highly recommended.

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Digital Business & IT

- Negotiation & Communication

Enroll Now!

$4,100