Developing and Managing a Successful Technology Strategy

Dates:

Due to significant demand for this program, an additional session has been added in July. The July 27-28, 2020 session will take place in a virtual format (live online). Daily schedule to be announced soon.
The November 12-13 session will take place over the same days, but in a virtual format (live online). Daily schedule to be announced soon.
Please view the "Live Online Offering" tab for additional information on this virtual session.

This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.

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Developing and Managing a Successful Technology Strategy
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $4,100 (excluding accommodations)
Program Days (for ACE Credit) 2

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A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products or services, it needs a technology strategy that works in concert with its broader competitive strategy. From understanding how to respond to entry by entrepreneurial start-ups, to assessing the value of IP, to managing a portfolio of innovation projects, this program provides managers with actionable frameworks to craft a technology strategy that will enable their firm to create, capture, and deliver value.


Please note: This program was previously named Developing and Managing a Successful Technology and Product Strategy.

4.4
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Participant Testimonial

"This course was very engaging and presented a wide range of critical information related to not only product and technical strategy, but overall business strategies. The professors were superior on both their style and also their obvious depth of knowledge." ~ Gerry C.