Revitalizing Your Digital Business Model


This course will be offered live online, "in real time", via Zoom. Please view the "Live Online" tab to see additional information.

The rules for business success are changing. Powerful technologies are redefining jobs; ubiquitous data, unlimited connectivity, and massive automation are fundamentally changing what’s possible. This program will explore, through case studies, self-assessments, frameworks and discussions, how to deliver digitally inspired customer value propositions. Based primarily on research conducted at MIT Sloan’s Center for Information Systems Research (CISR), this program includes examples of high-performing companies such as BBVA, DBS, and Schneider Electric.

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Revitalizing Your Digital Business Model
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $3,900
Program Days (for ACE Credit) 2

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Every executive is now responsible for ensuring the effective use of information and technology. If a company hasn’t yet been disrupted by new, digitally-inspired business models, it will be. This class explores the strategies, structures, processes, roles, and skills to help you lead a digital transformation.

This program is designed to guide senior executives as they attempt to leverage opportunities and overcome challenges associated with competing in the digital marketplace. Based on extensive MIT research, it provides insights into how firms can achieve competitive advantage by defining and delivering a unique digital business model.

Because digital transformations are massive—and only recently begun—leaders must be prepared to learn what does and doesn’t work. There is no single path or targeted business design defining how to become a successful digital business. This course will explore the different approaches companies are taking to their digital transformations.

Revitalizing Your Digital Business Model will help senior managers address the following issues:

  • What is the source of competitive advantage for your digital business model?
  • What are the different pathways you can take to become a top performer in the digital economy?
  • How do you balance your innovation portfolio?
  • How can you create new information offerings that generate bottom-line value for the firm?

"Business success in the digital economy will rarely be a function of technology. Companies that succeed will likely distinguish themselves by working smarter."
—Jeanne Ross, Director, MIT Center for Information Systems Research (CISR)

"Inspiring, insightful, refreshing. Good balance between theory and practice."
—Sergio Jaramillo, Director, Bancolombia S. A.


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