Platform Thinking and Strategy for Business | MIT Sloan Executive Education

Pierre Azoulay is the International Programs Professor of Management at the MIT Sloan School of Management, and a Research Associate at the National Bureau of Economic Research.

His current research focuses on empirical studies of the supply of biomedical innovators, particularly at the interface of academia and the biopharmaceutical industry. He also is interested in the topic of academic entrepreneurship, having recently concluded a major study of the antecedents and consequences of academic patenting. In the past, he has investigated the impact of superstar researchers on the research productivity of their colleagues, and the outsourcing strategies of pharmaceutical firms, in particular the role played by contract research organizations in the clinical trials process.

At MIT Sloan, he teaches courses on competitive strategy and innovation strategy to the EMBA students and Sloan Fellows, as well as a PhD class on the economics of ideas, innovation, and entrepreneurship.

He holds a Diplôme d’Études Supérieures de Gestion from the Institut National des Télécommunications, an MA from Michigan State University, and a PhD in management from MIT.

Catherine Tucker is the Sloan Distinguished Professor of Management and Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.

Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between marketing, economics, and law.

She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for Emerging Marketing Scholar and Mentor, the Paul E. Green Award for contributions to the practice of Marketing Research and a Garfield Award for her work on electronic medical records.

Tucker is associate editor at Management Science and a research associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course "Marketing Management for the Senior Executive." She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan.

She holds a PhD in economics from Stanford University, and a BA from the University of Oxford.

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Faculty Insights

Pierre Azoulay on Platform Strategy: Building and Thriving in a Vibrant Ecosystem.

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Participant, Christian Abera Degu shares his experience at Platform Strategy: Building and Thriving in a Vibrant Ecosystem.

Chand S: I came out of this with an excellent framework for launching and managing platforms.

Overall:
Application:
Content:
Experience:

Basit W: This program covered almost all the "Do's and Don'ts" of developing and launching a platform. I was particularly impressed with "how the concepts of coring, tipping and creating value over a platform were presented by the Professors".

Jason A: Content was excellent. Shift to online learning was successful, but would like additional opportunities to network.

Fadi C: Highly recommended and extremely well organized and delivered program. Helps acquire a structured approach to platforms from ideas to implementation and engagement.

Ankit S: It was really helpful to learn about platform strategies and to interact with all the fellow participants.

Ammar M: Overall I learned a lot.

Sergio G: Teachers are amazing and content is highly strategic. We are talking about a state-of-the-art course on an important topic- platforms - leading participants through main concepts and well-thought practical exercises.

Lu J: I had had confusion and a desire to understand the complexity of platform economy and how it's disrupting the market establishment before coming to this class. I came out feeling better equipped with a clearer head on how I should be thinking in terms of strategy.

Ahmed H: this one one of the best programs I have attended in MIT.

Mahmoud Mohamed Mounir Abdelhamid E: I found this course giving a comprehensive understanding of platforms strategy from A to Z. I didn’t have any knowledge about the components of a platform and what it takes to achieve a plan to build one and its feasibility. Great course

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Live Online - Learning When You Need It Most

Pierre Azoulay

International Programs Professor of Management
Professor, Technological Innovation, Entrepreneurship, and Strategic Management

Catherine Tucker

The Sloan Distinguished Professor of Management and Professor of Marketing MIT Sloan School of Management

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International Programs Professor of ManagementProfessor, Technological Innovation, Entrepreneurship, and Strategic Management

The Sloan Distinguished Professor of Management and Professor of Marketing MIT Sloan School of Management

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International Programs Professor of Management
Professor, Technological Innovation, Entrepreneurship, and Strategic Management