Managing Product Platforms: Delivering Variety and Realizing Synergies


The November 11-12 2020 session will take place on September 21-25 in a virtual format (live online). July 21, 12:00pm-4:00pm; July 22, 12:00pm-4:00pm; July 23, 12:00pm-4:00pm; July 24, 12:00pm-4:00pm; July 25, 12:00pm-4:00pm. (All times noted are in EDT). Please view the "Live Online Offering" tab for additional information on this virtual session. Sample schedule to be posted soon.

This course introduces participants to the concept of “commonality" or product platforms—the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family. Successful product platform management software allows companies to develop better products more easily, improve product family planning and lifecycle management, and increase corporate profitability.

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Managing Product Platforms: Delivering Variety and Realizing Synergies
Certificate Track: Technology, Operations, and Value Chain Management
Location: Cambridge, Massachusetts
Tuition: $3,900 (excluding accommodations)
Program Days (for ACE Credit) 2

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Companies from Airbus to GE use product platform strategies to deliver more variety to their customers and compete more effectively. For example, Black and Decker uses shared motors and batteries across a range of power tools.

These firms realize quicker new market entry and reduced costs but, in order to do so, they must orchestrate complex, multi-product development projects.

Recent research suggests that many firms fail to earn a return on their platform investments. This work has uncovered that many firms face systemic pressure to diverge from their platform sharing. Several cases studied realized less than half of their platform sharing goals. Are these failures the result of a flawed product platform management strategy or poor execution?

This course focuses on helping companies develop strong platform strategies and execution programs by teaching participants how to understand the managerial levers necessary to operate in complex environments. Participants are exposed to a range of strategies, from product platform, to supply chain platform, to industry platforms. The course content draws on case examples from a diversity of industries, and is designed to engage executives, with explicit sessions for sharing and discussing industry experience.


Product Platforms: A Source of Competitive Advantage

The recording of Bruce Cameron's webinar is now available. Learn how you can better understand product platforming to deliver ROI for your organization.