Director, System Architecture Lab
Lecturer in Engineering Systems
Bruce Cameron is a Lecturer in Engineering Systems at MIT and a consultant on platform strategies. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 16-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 20 graduate students, and has directed research projects for BP, Sikorsky, Nokia, Caterpillar, NSTAR, AMGEN, Verizon, NASA, ESA, and Skoltech. Current research efforts include:
-Platform management structures for supporting commonality retention
-Accounting methods for recognizing platforming benefit across product lines
-Strategic management of stakeholder needs in international partnerships
-Network analysis of customer requirements priority
As a consultant, Dr. Cameron works with companies to develop strategies for entering new markets, building flexible product lines and achieving cost savings. Dr. Cameron's clients include Fortune 500 firms in high tech, aerospace, transportation, and consumer goods.
Prior to MIT, Dr. Cameron worked as an engagement manager at a management consultancy and as a system engineer at MDA Space Systems, and has built hardware currently in orbit. Dr. Cameron received his undergraduate degree from the University of Toronto, and graduate degrees from MIT.