Digital Marketing Analytics (self-paced online)


You may also be interested in the live-online offering of Digital Marketing and Social Media Analytics, on which this program is based. Live online offerings are credited as an "in-person" program for the purposes of an Executive Certificate or Advanced Certificate for Executives. Learn more HERE.

This program provides you with an overview of the best approaches and practices in digital marketing measurements and analysis, and offers an understanding of how these tools can be integrated to inform strategic direction.

This program is delivered in collaboration with GetSmarter. Please register on the GetSmarter website.

  • Program Details
  • Takeaways
  • Modules
  • Program Experience
  • Participants
  • Faculty
  • Technical Requirements
  • GetSmarter
  • Reviews

Digital Marketing Analytics (self-paced online)
Certificate Track: Strategy and Innovation
Location: Online
Tuition: $2,800
Program Days (for ACE Credit) 2

Download the Digital Marketing Analytics program brochure

Receive email updates on Digital Marketing Analytics (self-paced online)

Save Program

New digital technologies have fundamentally reshaped marketing theory and practice over the last decade and have led to a drastic shift in the quality and quantity of information we are able to store, access, and analyze. With this proliferation of data has come an increasing need for many businesses to better understand and react to various consumer patterns, as well as evolve the way they measure, plan, and implement their marketing activity. As such, there’s been a growing demand for skilled marketing analysts who are equipped to ensure optimal return on investment (ROI) for marketing spend and to deliver valuable insights that drive better customer service.

This online program will expose you to expert instruction from Sinan Aral, David Austin Professor of Management at the MIT Sloan School of Management, who currently leads our in-person program, Digital Marketing and Social Media Analytics.

"I firmly believe we’re on the brink of a revolution in our understanding of human behavior, and the reason for that is the availability of massive data on micro-level human interaction at population scale."
- Sinan Aral, David Austin Professor of Management at the MIT Sloan School of Management

Registration for this program is done through GetSmarter.


Program Overview

In this short video, Professor Sinan Aral shares an overview of what you will learn in Digital Marketing Analytics.


6 weeks (excluding orientation)

Entirely online

Self-paced learning

6-8 hours/week*

*The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly extension activities, should you have the time. Each module is released weekly, allowing a flexible but structured approach to learning. You’ll be supported as you engage in individual activities and group discussions, ensuring you feel confident to submit your best work at each weekly deadline.

How Social Media Disrupts Our Elections, Our Economy, and Our Health

In this webinar, MIT Sloan professor Sinan Aral discusses the future of social media – termed by Sinan as “The Hype Machine” – and our world. In a post-Covid society, social media is becoming an even more central source of information and human connection. How can we manage “The Hype Machine” in a world radically impacted by the global pandemic?