Digital Business Strategy: Harnessing Our Digital Future (self-paced online)

Dates:

NEW
Explore how new and existing business strategies can be improved through the rebalancing of three key relationships: Minds and Machines, Products and Platforms, and the Core and the Crowd.

This program is delivered in collaboration with GetSmarter. Please register on the GetSmarter website.

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Digital Business Strategy: Harnessing Our Digital Future (self-paced online)
Certificate Track: Strategy and Innovation
Location: Online
Tuition: September: $2,600
Following sessions: $2,800
Program Days (for ACE Credit) 2

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In recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, and low prices. This wave of technology fueled disruption has already transformed many industries, and it’s just getting started. This executive program explores how new and existing business strategies can be improved through the introduction of technologies and digital systems. The framework of the course is based on the book Machine, Platform, Crowd: Harnessing Our Digital Future written by MIT Sloan faculty and New York Times best selling authors Erik Brynjolfsson and Andrew McAfee. This places the program in a unique position to leverage the knowledge and experience of these experts and guide you towards the creation of innovative business strategies.


This 6-week course will guide you through an exploration of the principles that underpin Erik Brynjolfsson and Andrew McAfee’s book, research, and teaching. It frames this particular approach to business strategy as an attempt to find a balance between methods that have been used traditionally and new ways in which companies can use technology to improve their best-practices.


The main focus of this executive program is the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). You’ll be introduced to examples of companies that have excelled at finding a harmony between tradition and technology. Furthermore, you’ll be supported in uncovering ways to relate these principles to your organization through weekly, ongoing project submissions which encourage you to apply concepts to a business scenario.


"People are racing against the machine, and many of them are losing that race… Instead of racing against the machine, we need to learn to race with the machine. That is our grand challenge." – ERIK BRYNJOLFSSON, DIRECTOR OF THE INITIATIVE ON THE DIGITAL ECONOMY

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FAST FACTS


6 weeks (excluding orientation)

Entirely online

Self-paced learning

6-8 hours/week*

*The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly extension activities, should you have the time. Each module is released weekly, allowing a flexible but structured approach to learning. You’ll be supported as you engage in individual activities and group discussions, ensuring you feel confident to submit your best work at each weekly deadline.

Principles for Prosperity in an Age of Disruption (podcast episode)

The Second Machine Age is here. Two MIT economists create a playbook for how businesses can adapt to our new digital future. Erik Brynjolfsson and Andy McAfee are co-founders the Initiative on the Digital Economy at MIT Sloan. Their new book is Machine, Platform, Crowd: Harnessing Our Digital Future. We speak with Erik and Andy about the great economic rebalancing of minds and machines, physical products and virtual platforms, core competencies and the wisdom of the crowd.