Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

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Course Dates Format Duration Time Commitment Price
Oct 18–21, 2021 Live Online 4 days 4 hours/day + 1 – 2 hours on team project assignment $5,100

Tracks

Strategy and Innovation

Certificate Credits

3.0 EEUs

Topics

- Entrepreneurship

- Marketing

- Strategy & Innovation

Entrepreneurship is not a science nor an art—it’s a craft that can be honed. Taught by serial entrepreneur and renowned MIT Professor of the Practice Bill Aulet, this intensive short course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market.

There are many myths about entrepreneurship. For example, that successful entrepreneurs are born, not made. Or that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; entrepreneurship is a skill that can be taught.


Led by Bill Aulet—MIT Professor, Managing Director of The Martin Trust Center for MIT Entrepreneurship, and longtime successful entrepreneur—this new course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures.


Taught in a highly interactive, action-oriented workshop style, the course introduces participants to the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs. Course content stresses the importance of the initial discovery phase, from brainstorming about products and services to defining potential customers. You will learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors. And you will walk away from the entrepreneurship course with a comprehensive view of how to make, market, and sell a product that people want to buy.

In this entrepreneurship training course, you will learn how to hone entrepreneurial skills and follow a framework for startup success. You will leave this course with a better understanding of:

  • The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers
  • How to conduct primary market research—and why the quality of this research has an outsized impact on the success of your venture
  • How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors.
  • The steps and resources required to scale a business
  • Entrepreneurship as a framework to assess and improve antifragility in teams and companies

Sample Schedule—Subject to Change

This course is designed for individuals and teams who wish to learn the Disciplined Entrepreneurship (DE) approach to:

  • Enhance their entrepreneurial skills to make themselves more productive in their current jobs
  • Start their own new venture and understand the process
  • Interact and evaluate new ventures,
  • Simply understand what entrepreneurship is and what it is not

Participants may be first time entrepreneurs, experienced entrepreneurs interested in doing it again, or members of large organizations that are developing, sponsoring, or investing in startup companies or are trying to improve their organization’s innovation capacity.

Course Dates Format Duration Time Commitment Price
Oct 18–21, 2021 Live Online 4 days 4 hours/day + 1 – 2 hours on team project assignment $5,100

Tracks

Strategy and Innovation

Certificate Credits

3.0 EEUs

Topics

- Entrepreneurship

- Marketing

- Strategy & Innovation

Enroll Now!

$5,100