Analytics Management: Business Lessons from the Sports Data Revolution

Analytics Management: Business Lessons from the Sports Data Revolution

Item No. a046g00000PI9CAAA1

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Organizations & Leadership

- Strategy & Innovation

- Business Analytics

Are you looking to take your analytics strategy to the next level? This new business analytics program provides executives the opportunity to step back and engage in the guided strategic thinking necessary to develop, refine, and implement an analytics program for their organization. It taps into the best practices from the sports industry’s analytics revolution as a case study.

While the sports industry is an analytics pioneer, data driven decision-making has become essential to business success in nearly every industry. Starting a business analytics program, however, is easier said than done. Taught by sports marketing strategist Ben Shields, this program provides executives insight into the sports industry’s “secret sauce” and helps them apply it immediately to the development of their own business analytics program.

The first day of this business analytics program focuses on designing an analytics strategy. Faculty will introduce a strategic framework for developing an analytics program. Executives will learn how sports organizations have applied this framework on both the team personnel and business sides. Day one will conclude with an action-learning exercise to guide students in developing a working draft of their analytics strategy.

On the second day, the curriculum will focus on implementation. The success of an analytics program is not only driven by sound strategy but also the ability of an organization (and its executives) to execute through effective leadership and management. Critical topics on day two include making the right technology decisions, building and organizing an analytics team, and communicating data for impact. The day will close with a capstone session on leading an analytics transformation during which participants will share their new analytics vision for their organization.

Note: This is not an advanced data science course. This program is designed for executives who are looking for strategic insights and action plans on the management of analytics.

Learn more about the live online experience

Participants of this program will learn:

  • A framework for developing an analytics strategy that includes everything from problem definition and data collection to data warehousing, analysis, and decision making
  • Best practices in team analytics strategies such as player evaluation, game strategy, and training and performance
  • How organizations can use analytics to drive additional revenue and operate more efficiently
  • The keys to building and organizing an analytics team that delivers insights to all parts of an organization
  • How to recruit, empower and retain analytics talent
  • Communication skills and tactics to make data insights relevant and actionable to a variety of stakeholders
  • Criteria and tools for evaluating and selecting analytics technologies
  • Strategies for fostering a culture that prioritizes data-driven decision making

Participants will also actively engage in action-learning exercises that will result in a draft of their analytics strategy and implementation plan.

Sample Schedule—Subject to Change

Ben Shields discusses who would most benefit from the program in this short video.

  • Executives seeking to refine and implement an analytics strategy for their organization
  • Executives who may be transitioning to a leadership role that involves analytics
  • The program is designed for both sports executives and non-sports executives: Sports executives will be exposed to comprehensive best practices and trends from across the industry. Non-sports executives will also benefit from studying the sports industry, as key concepts and skills in analytics management are transferrable to other industries.

We do not recommend this program to past participants of Management Analytics: Decision-Making Lessons from the Sports Industry (self-paced online) unless you are looking for a refresher.

Tracks

Management and Leadership

Certificate Credits

2.0 EEUs

Topics

- Organizations & Leadership

- Strategy & Innovation

- Business Analytics

Enroll Now!

$3,900