Developing and Managing a Successful Technology Strategy

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This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.

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Developing and Managing a Successful Technology Strategy
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $3,700 (excluding accommodations)
Program Days (for ACE Credit) 2

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A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products and technologies, it needs a strategy that not only makes markets, but also beats the competition. This program presents a depth of challenges that extend from R&D to manufacturing, engineering, project management, product strategy, and new ventures. It provides an innovative and powerful approach to developing and managing technology and products that people want to buy. The program material will also explore ways to link those technologies and products with a company's business strategy. 


Please note: This program was previously named Developing and Managing a Successful Technology and Product Strategy.

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Participant Testimonial

"This course was very engaging and presented a wide range of critical information related to not only product and technical strategy, but overall business strategies. The professors were superior on both their style and also their obvious depth of knowledge." ~ Gerry C.