This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.
Developing and Managing a Successful Technology Strategy
Certificate Track:
Strategy and Innovation
Location:
Cambridge, Massachusetts
Tuition:
$3,700 (excluding accommodations)
Program Days (for ACE Credit) 2
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A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products and technologies, it needs a strategy that not only makes markets, but also beats the competition. This program presents a depth of challenges that extend from R&D to manufacturing, engineering, project management, product strategy, and new ventures. It provides an innovative and powerful approach to developing and managing technology and products that people want to buy. The program material will also explore ways to link those technologies and products with a company's business strategy.
Please note: This program was previously named Developing and Managing a Successful Technology and Product Strategy.
Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted. This program will enable participants to:
This program is essential for senior general and technical executives involved in developing, managing, or marketing technology or products, or with managing organizations that sell their products in rapidly changing markets. The program will be most beneficial for:
Titles of past participants have included:
Pierre Azoulay is the Sloan Distinguished Associate Professor of Management and an Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management at the MIT Sloan School of Management.
Azoulay teaches courses on strategy and technology strategy at MIT Sloan. Previously, he was an associate professor of management at Columbia University’s Graduate School of Business. His research centers on how organizational design and social networks influence the productivity of research and development in the healthcare sector. Currently, Azoulay is studying the impact of superstar researchers on the research productivity of their colleagues in the academic life sciences. He also is interested in the topic of academic entrepreneurship, having recently concluded a major study of the antecedents and consequences of academic patenting. In the past, he has investigated the outsourcing strategies of pharmaceutical firms, in particular the role played by contract research organizations in the clinical trials process. He is a faculty Research Fellow at the National Bureau of Economic Research.
Azoulay holds a Diplôme D’études Supérieures de Gestion from the Institut National des Télécommunications, an MA in telecommunications from Michigan State University, and a PhD in management from the MIT Sloan School of Management
Ezra Zuckerman Sivan is Deputy Dean and the Alvin J. Siteman (1948) Professor of Strategy and Entrepreneurship. He is also cofounder of MIT Sloan's PhD Program in Economic Sociology. As Deputy Dean, he has responsibility for all of Sloan’s faculty, approximately 200 (hiring, promotion and tenure, performance evaluation, and compensation), and half a dozen research centers based in Sloan.
Zuckerman is an economic sociologist whose research focuses on showing how an understanding of fundamental social processes is important for shedding light on key issues in business and management, as well as how an appreciation for the dynamics of business and management inform our understanding of fundamental social processes. He is perhaps best known for demonstrating the importance of categorical structures in shaping valuation in various markets.
Zuckerman's master's and executive level teaching centers on competitive and technology strategy, and he teaches two doctoral courses, "Sociology of Strategy" and "Identity and Action."
Zuckerman holds a BA in political science from Columbia University as well as an MA and a PhD in sociology from the University of Chicago.
Sample Schedule—Subject to Change
| DAY 1 SAMPLE | |
| 07:45 AM - 08:30 AM | Registration and Continental Breakfast |
| 08:30 AM - 12:00 PM | 1. Introduction and Overview 2. Technology Strategy at the Project Level: A clear technology strategy can set your company apart from its most powerful competitors. |
| 12:00 PM - 01:00 PM | Networking Lunch |
| 01:00 PM - 05:00 PM | 3. Creating and Capturing Value: But in order to truly win in the marketplace, you have to create and capture value with your innovations. Explore case studies from several companies that demonstrate innovation at the product or project level. Then learn how to commercialize those innovations to turn them into real value. 4. Negotiation Exercise: Put learning into action with a hands-on negotiation with fellow participants that underscores how to capture value from innovation. |
| 05:00 PM - 06:00 PM | Networking Reception |
| DAY 2 SAMPLE | |
| 07:30 AM - 08:00 AM | Continental Breakfast |
| 08:00 AM - 4:00 PM | 1. Technology Strategy at the Portfolio Level: Learn how to build a portfolio for creating and capturing value. Explore case studies that demonstrate idea portfolios and portfolio processes. 2. The Incumbent’s Dilemma: Ponder how an incumbent can create and capture value in a technological discontinuity. Reinforce learning by discussing how it applies in a well-known case, as well as in your own organizations. 3. Summary and Wrap Up |
A new, innovative, open-access online journal for sociological research launched.
VIEWIn a world of increasing globalization, companies of all sizes need to stay attuned to new developments and currents of innovation beyond their core markets. This article highlights an intriguing way in which managers at smaller regional companies in the U.S. improve their ability to stay abreast of industry trends with the help of industry peer networks.
VIEWBrenda C: Only comment suggestion that I have which isn't related to the course specifically but it would be nice to have plain bottled water available at the breaks. There was a great selection of soda and sparkling water but it would have been nice to have just plain bottled water. Other than that I thought everything was great!
José Luis Núñez D: Great contents and brilliant storytelling. Very valuable insights and tips about managing an innovation portfolio. Prof. Azoulay choose the group activities to engage participants to really embrace the pain under the methodologies. On the ither side, Prof. Zuckerman go through the cases with a more practical explanation "on-the-go". In my case, the best course I took at MIT Sloan
Alfonso F: Very useful. Concrete methods that can be applied in practice. Well balanced.
Maureen D: Interactive and good course content.
Anuj S: Very good program Prof Ezra strategy class was brilliant
Emshika A: I have learnt so much from this class, professors are professional and knowledgeable on the subject.
Joseph B: This class the networking opportunities were light. The content and exercises were great. The program I took at the Sloan school was better than the hotel experience.
Thomas P: Great course. Learned new insights I can use
Sushma R: Very insightful and helpful. Can get a little too lecture(y) at times.
Luiz Marcelo S: The proposed methodology is very simple to be applied and can be easily proven with several cases.
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"This course was very engaging and presented a wide range of critical information related to not only product and technical strategy, but overall business strategies. The professors were superior on both their style and also their obvious depth of knowledge." ~ Gerry C.
Participant Leonard Kovalsky discusses the course experience.
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