Systematic Innovation of Products, Processes, and Services
Systematic Innovation of Products, Processes, and Services
| Course Dates | Format | Location | Duration | Time Commitment | Price |
|---|---|---|---|---|---|
| Apr 7-11, 2025 | In Person | Cambridge, MA | 5 days | 8 hours/day | $10,500 |
| Nov 10-14, 2025 | In Person | Cambridge, MA | 5 days | 8 hours/day | $10,500 |
Tracks
Technology and Operations
Certificate Credits
5.0 EEUs
Topics
- Digital Business & IT
- Marketing
- Operations
- Strategy & Innovation
Course Highlights
- The course content covers agile development methods, design thinking, customer needs analysis, platform fundamentals and implications, design for environmental sustainability, design structure matrix (DSM) method, product management and leadership, and more.
- You will learn why the process of innovation can be systematic—structured, reliable, and repeatable
- You will leave knowing how to evaluate market opportunities and identify customer needs in a systematic way
- You will undertand what actions you must take to capture some of the value you create with new products and services
- You will earn a certificate of course completion from the MIT Sloan School of Management
Early bird pricing: please use discount code EBIPP2024 on your application for $600 off the upcoming 2025 sessions when you apply by 12/31/2024.
Featured Content
Why attend Systematic Innovation of Products, Processes, and Services?
This five-day program explores the process of systematic innovation in product development, business processes, and service design—with a special focus on the end-to-end design and development process. Systematic Innovation of Products, Processes, and Services introduces a structured approach to design and customer analysis processes that draws on important trends essential to successful innovation today: the digitization of all business processes, the blending of product and service into integrated solutions, considerations around environmental sustainability, and the use of globally distributed teams.
As a participant, you will learn how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. You will also have an opportunity to discuss and apply these frameworks to your own experiences. The course will help executives become systematic about innovation and create value for their organizations and customers in globally connected markets.
Course Experience
This course introduces a structured approach to design and customer analysis processes that draws on important trends that have become essential to successful innovation in today’s businesses: the digitization of all business processes; the blending of product and service into integrated solutions; considerations around environmental sustainability; and the use of globally-distributed teams.
The course content covers agile development methods, design thinking, customer needs analysis, platform fundamentals and implications, design for environmental sustainability, design structure matrix (DSM) method, product management and leadership, and more.
You will learn through a mixture of case studies, simulations, and small group work.
Learn more about the in-person course experience.
Applying to the Course
We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Many of the courses fill up several weeks in advance, so we advise that you enroll as early as possible to secure your seat.
You can begin the application process by using the red Enroll Now bar at the bottom of the screen.
Health and Safety
See our on campus healthy and safety policies.
Have Questions?
Contact Us if you would like to speak with a program director or visit our Frequently Asked Questions page for answers to common questions about our courses.
Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward MIT Sloan Executive Certificate requirements.
The concepts and frameworks covered in this program will enable participants to understand:
- Why the process of innovation can be systematic—structured, reliable, and repeatable
- When it makes sense for entrepreneurial firms to compete directly with established firms
- How to evaluate market opportunities and identify customer needs in a systematic way
- What actions you must take to capture some of the value you create with new products and services
- How to structure an effective concept development process
- How design iterations, project milestones, and reviews can be used to manage a staged or spiral process
- How products and processes can be designed for environmental sustainability
- How design of services differs from new product development
- What is the impact of Generation Y employees on the creative process
Hear from a past participant:
Sample Schedule—Subject to Change
Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:
- VP of Product and Service Management
- Business Development Manager
- Director of Technology
- Director of Process Engineering
- Design Director
- Development Manager
- Director of Product and Service Marketing
- Development Engineering Manager
- Director of Product Engineering
- Innovation Manager
- Engineering Manager
- Director of Industrial Design
- Director of Product and Service Development
- Director of Process Quality
- VP of Product Planning
The program is suitable for individuals, for teams of two or three, or for a complete program or service development team. Learn about our Team Discount.
Hear from a past participant:
| Course Dates | Format | Location | Duration | Time Commitment | Price |
|---|---|---|---|---|---|
| Apr 7-11, 2025 | In Person | Cambridge, MA | 5 days | 8 hours/day | $10,500 |
| Nov 10-14, 2025 | In Person | Cambridge, MA | 5 days | 8 hours/day | $10,500 |
Tracks
Technology and Operations
Certificate Credits
5.0 EEUs
Topics
- Digital Business & IT
- Marketing
- Operations
- Strategy & Innovation