Strategy in a Global World

Dates: There are no upcoming dates scheduled for this program

Over the last few decades, global integration has become a strategic imperative. To survive and prosper today, companies must develop a vision that encompasses aspects of being a global organization. This program explores how to build lasting success in a changing global marketplace and introduces concepts and frameworks used to understand the relevance, challenge, and management of global integration in multinational corporations.

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Strategy in a Global World
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $3,300 (excluding accommodations)
Program Days (for certificate credit): 2

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This program is based on a new view of the world and how business at all levels must work in the context of a globalized world. The global world is no longer simply a source of new markets or cost factor savings; it is a source of innovation. Companies must expand their focus beyond the traditional views of the world to truly developing a wider vision that encompasses all aspects of being a global organization capable of developing and delivering a proposition that takes advantage of global integration to create value from and for the world.


Why did global integration turn into a strategic imperative for so many industries and companies over the last couple of decades? Why is it so challenging for existing, established multinational companies?


This program addresses how the current world makes a big difference for internationalization and a global strategy – and why incumbent multinationals and emergent multinationals have fared so differently in the dire straits of the new, global(ized) world. Strategy in a Global World provides a systemic approach to strategy and the relentless quest for discovering "why and how," not just "what."


“A major pitfall comes from this belief, which is really mythical, that the value of, say, R&D units abroad, comes because they are low cost; this is an amazing mistake. It’s the quality and the newness of the knowledge that is brought by units around the world that creates ‘borderless innovations’”.
Prof. Jose (Joe) Santos


Many participants attend this program along with Understanding Global Markets.

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