Digital Marketing and Social Media Analytics

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NEW PROGRAM
Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.

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All reviews are submitted by program attendees and are not edited by MIT Sloan Executive Education. Read more about our ratings and reviews.
  • Gahl B: This course gives an excellent overview of the field of digital and social marketing. In two days it accomplishes both a depth of introduction to key quantitative concepts, and a broad perspective

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  • Wael D: Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: Mobile, Social and Digital.

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  • Michael B: Excellent combination of top-down concepts and bottom-up details. Covers topics such as Digital Advertising, Real Time Bidding, Pricing, Search Advertising, Social Analytics, Data Mining/CRM, Social Listening (Review and Demand), Web Analytics and Experimentation, Mobile Commerce and Analysis. It's fast paced but digestible. Sinan's presentation and the engagement of the participants is excellent. Highly recommended for anyone with digital-business exposure.

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  • Steven L: This course demystifies all the topics related to this new ecosystem of digital marketing and social media analytics. It has a great balance between an overall view of the trending topics and the operational detail in them. Gives you a good set of tools to start working right away on improving your decision-making about investment and strategy in social media programs and the analytics related to them

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  • Massimo P: This has been a really exciting and informative course. Sinan has managed to keep us engaged throughout the 2 days. He has given us the opportunity to both understand the theory and the actual executional opportunities of each of the topics. Higly recommend it!

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  • David K: I know this was the first time for the class but the materials must be updated - especially in this type of discussion. Showing trends from 2009 or stock prices from 2008 cannot be related in today's world. The world changes so much day to day showing studies from a 8-10 years ago does little to the discussion and it happened too often throughout the two days. But overall Sinan is a GREAT presenter and obviously is well informed and an expert in the field.

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  • Jose M: One of the best programs that I have taken so far. Professor Sinan Aral is excellent and he has a great combination of Academic and Corporate experience.

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  • Gustavo B: This is an excellent program! The topic is extremely important. The teacher is exceptional and engaging. The program offers basic and advanced concepts with clarity, depth and scientific rigor in an engaging manner. It also offers the "bleeding edge" view of new researches on the field. Recommended for everyone dealing with and willing to thrive in the digital economy. The program is pretty intense, though. I would consider turning it into a 3-day program as it is, or even into a 5-day broader program.

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  • Jackson B: A wonderful academic exploration of the power of data science. I couldn't recommend this course more.

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  • Carlos I: Sinan is a very kind teacher. he is the expert and teach about what he do and research.

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4.90625
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Reviews

Participant Testimonials

"This course came highly recommended. You could very well mark the period in your career before and after this course." ~ Steve Marzocchi


"Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital." ~ Wael D.


"Don't hesitate one moment -- take this class! What you will take away is cerebral and strategic." ~ Vincent Salette