Strategy and Innovation

Building, Leading, and Sustaining the Innovative Organization

Dates: Jun 12-13, 2014| Oct 23-24, 2014

Certificate Track: Strategy and Innovation

Location: Cambridge, Massachusetts

Tuition: $3,300 (excluding accommodations)

Program Days (for certificate credit): 2

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This program is designed to help spark the breakthrough ideas business leaders need to create successful competitive products for the future. Drawing on the latest MIT Sloan research, the program will offer a set of strategies for growing companies in the face of changing markets, technologies, and consumer demand. Specifically, participants will be presented with:

  • Tactics for dealing with the internal politics and resistance to change that can threaten innovation initiatives and early-stage developments
  • Techniques for building innovation streams
  • Processes for collecting competitive intelligence, forecasting technology change, and gathering information on user needs
  • Methods for identifying better innovations more quickly, including the lead-user method for discovering breakthrough products, services, and strategies; and innovation toolkits that enable managers to design their own mass-customized products and services

Join the MySloanExecEd Community Group for this program to network with past, present, and future participants.

Participants will learn about the steps required to drive strategic innovation in the organization, including how to:

  • Get the right mix of people and skills to generate innovative ideas efficiently
  • Develop the processes required to support these people
  • Build cultures that encourage innovative behaviors
  • Decide which ideas are right for investment, and which new business opportunities are worth pursuing

This program has been developed for senior corporate and technical executives, including:

  • EVPs
  • VPs of Marketing, New Product Development, R&D, Human Resources, and New Business Development
  • CIOs
  • Chief Technologists
  • Corporate Strategists and Planners
  • Other executives with leadership responsibility

Please note that faculty are subject to change and not all faculty teach in each session of the program.

  • Ralph Katz

    Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management

    Ralph Katz is a Professor of Innovation and Entrepreneurship Management at Northeastern University's College of Business. For more than 30 years, Katz has been carrying out extensive management research, education, and consulting on technology-based innovation, with a particular interest in the management and motivation of technical professionals and high-performing groups and project teams... ... (more)
  • Jay Paap

    President, Paap Associates

    Jay Paap is President of Paap Associates, a management consulting firm assisting major corporations in a broad range of business and technology development efforts, teaches in executive programs sponsored by MIT, is a Fellow of the Strategy and Competitive Intelligence Professionals and a PDMA Certified New Product Development Professional... ... (more)
  • Eric von Hippel

    T. Wilson (1953) Professor in Management
    Professor of Management of Innovation and Engineering Systems

    Eric A. von Hippel is a founder of the Entrepreneurship Program at MIT. His academic research examines the sources and economics of innovation.

    Von Hippel is known for pioneering research that has shown how product lead users are often the developers of successful new products, rather than the manufacturers, as has been commonly assumed...

    ... (more)
07:45 AM - 08:30 AMRegistration and Continental Breakfast
08:30 AM - 12:30 PMThe Elements of Innovation: Part I
12:30 PM - 01:30 PMLuncheon
01:30 PM - 05:00 PMThe Elements of Innovation, Part II and The Elements of Innovation, Part III
05:00 PM - 06:00 PMReception
07:45 AM - 08:30 AMContinental Breakfast
08:30 AM - 11:45 AMImplementation, Part I
11:45 AM - 12:45 PMLuncheon
12:45 PM - 03:30 PMImplementation, Part II

Featured Video

Participant Discussion: Mike Sansoucy on Building, Leading, and Sustaining the Innovative Org.

Participant Discussion: Mike Sansoucy on Building, Leading, and Sustaining the Innovative Organization. Learn more about ...more

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